Blog

Coronavirus-related product Innovation

Coronavirus-related product Innovation

COVID-19 was quick to change the way consumers shop for goods and services and consume them, and many marketers were relatively quick to adjust their marketing proposition or change their focus into another offering in their portfolio. The launch of a new offering,...

Peloton, Apple, Amazon and the Growing Fitness and Wellness Market

Peloton, Apple, Amazon and the Growing Fitness and Wellness Market

The fitness market is undergoing a huge change, which accelerated due to COVID19. Before the pandemic, my company predicted that the fitness market will become more digital and on-demand. The pandemic certainly accelerated this trend in terms of behavior – but in my...

2021-2022 Food Trends After COVID-19

2021-2022 Food Trends After COVID-19

With the Stay-At-Home order affecting consumers’ ability to eat out as they need to cook more meals for more family members who are working and studying from home, consumers strive to find solutions for nutritious, quick meals.

At the same time, macro-trends such as stress-free, gut health, nuanced wellness, indulgence, and community/ethics are driving consumer choices; and diet perceptions are more fragmented than ever due to the influx of influence sources.

The Day After COVID-19: Consumer and Marketing Trends

The Day After COVID-19: Consumer and Marketing Trends

Hamutal Schieber, CEO of Schieber Research, held a webinar on mega-trends, micro-trends, disruption and changes in consumer behavior and marketing strategy following the Coronavirus pandemic. The webinar recording is available here:...

Webinar Recording: Influencer Marketing

Webinar Recording: Influencer Marketing

On March 30, 2020, Hamutal talked to dozens of online webinar participants on the market for influencer marketing. Hamutal shared information and statistics on the market, ROI, and best practice - as well as insights on the future of the industry, consumer to consumer...

The Next Wave of Influencer Marketing

The Next Wave of Influencer Marketing

Who are the most important influencers-to-be of 2020? The answer may surprise you. We discussed the trends at length in this Forbes article - would love to hear your thoughts!  ...

E-Commerce: Fashion Retailers Curation Strategies

E-Commerce: Fashion Retailers Curation Strategies

A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort. However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due...

E-Commerce: Grocery Retailers Curation Strategies

E-Commerce: Grocery Retailers Curation Strategies

A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort. However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due...

New Service Alert: Influence Analysis for New Product Development

New Service Alert: Influence Analysis for New Product Development

In Schieber Research, we look at technologies, regulations, competitors, and start-ups to understand the future of the industry. One of the cross-channel tools is a meta-analysis of influencers. What this means is, that we identify the source of influence: whether on...

Pin It on Pinterest