I recently attended DigiMarCon East 2022, where I was invited to speak about Consumer-to-Consumer commerce and the implications for digital marketers. The conference was dedicated to digital marketing and naturally, some of the content and exhibitors pertained to...
Digital
2022 Trend Series: “Metaverse” Strategies
Join us as we continue to follow up on our 2022 Gen-Z report, this time diving straight into the Metaverse, gaming and fashion applications (and implications). How the Metaverse is affecting tech giants' strategy // Dylan Chung With the advent of the Metaverse, tech...
Trend Brief: Post-COVID Gen-Z Trends to Know in 2022
Post-COVID Gen-Z Trends to Know in 2022: by Dylan Chung and Anja Husemann The Schieber Research internship program proves to be an amazing way for the company to discover more ways to detect possible trends. Our process includes: 1. Identifying potential trends. This...
Gamechangers: Gen Z and the future of Commerce
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture,...
Trending: The Food Trends you need to know about this month
Food Trends! This month, we dive into tiktok, instagram, youtube, trending content including netflix, hulu and gaming, chefs, creators, influencer restaurants, retailers and brands, to give you some of the most prominent food trends you'll be seeing in coming months....
Trend Lectures, Workshops, Courses for 2021/2022!
Consumer trends, marketing innovation, best-in-class practices in FMCG, financial services, e-commerce, digital and collaborations, and the post-COVID-19 consumer. Talks, lectures, workshops and courses by Hamutal Schieber, CEO of Schieber Research, a consultant with more than 20 years of experience.
Collabs: Trends and Innovations, March 2021 Report
"Creative collaborations, long common in fashion and beauty, are now a given in virtually any industry. They can provide the parties involved with faster access to marketing channels, consumer groups and content. They often include a unique line of products and...
Nobody likes trash: The business case for zero-waste
Zero waste initiatives are growing around the world, and this trend is on track to be the biggest disruption in retail and FMCG. As we will see here, packaging-free stores, e-commerce services, and manufacturing, are on the rise - creating beautiful and distinct...
New Normal // Post-COVID19 Innovation (Curation #1)
Today is the LAST day of 2020, the year we all loved to hate. Schieber Research is celebrating by launching a new series - curation of interesting, new-normal, post-covid-19 related trends and marketing/product/service innovation news. Special thanks to our Senior...
Brands help consumers help themselves: The mindfulness consumer and Self-care trends
Our research in the past years brought up the issue of Mental Wellness as part of Holistic Health and Wellness, specifically - consumers' search for stress-free living. The COVID-19 pandemic caused stress and anxiety to reach an all-time high, but this general trend...