Digital

Guest Column: A Gen-Z Perspective on Influence

Kate Klein, Isabella Moss, and Sidhi Binrani are brilliant high school seniors, currently interning at Schieber Research. As talented members of Generation Z (born after 1995), they opened my eyes to behaviors and trends that are not a part of my (old) Millennial...

Last Mile Grocery Round-Up: Walmart, Target, Kroger and Amazon

Amazon continues to be the online grocery leader in the US, but more people purchase groceries in-store/online from Walmart than other leading food retailers and supermarkets, according to Packaged Facts. 59% of grocery shoppers have purchased groceries from Walmart...

CAGNY 2018: Consumer Goods Strategies, Trends, Innovations

Here's our 2018 summary of the Consumer Analyst Group NY conference, which took place in February and hosted the leading North American, and global, consumer goods companies - F&B, personal care, household goods, OTC, ingredients and more. CLICK TO VIEW  We...

Buying Flipkart Gives Walmart an Edge Well Outside of India

By: Nicole Silberstein, Hamutal Schieber Walmart’s recent acquisition of Indian e-commerce platform Flipkart will give the world’s largest retailer a stronghold in one of the hottest growth markets of the moment, but the deal also has the potential to give Walmart...

Amazon to Focus on Grocery, Alexa: Webcast Recap

Amazon today (Feb 1) announced its financial results for Q4, 2017 and full year 2017. Net sales increased 38% to $60.5 billion in the fourth quarter, compared with $43.7 billion in fourth quarter 2016. For the full year of 2017, net sales increased 31% to $177.9...

Amazon’s Fresh Grocery Strategy: Beyond Whole Foods

A new report by OneClickRetail states that Amazon's grocery sales exceeded $ 1.5bn in 2017. The report attributes much of the growth to Amazon's June 2017 acquisition of Whole Foods Market. We would like to point out some other aspects of Amazon's online grocery...

Marketing Innovation: Amazon’s Sample Boxes

Amazon's Sample Box is a special offer by Amazon, for a "subscription box" style package, which contains samples of products in various categories, priced between $7 and $ 20, where the entire cost then goes towards a purchase made in that category on Amazon (not...

Target Buys Ship’t for $550mn; Here’s Why

Target Corp announced that it has agreed to acquire Shipt, Inc., a leading online same-day delivery platform, for $550 million in cash. The move—one of the largest acquisitions in Target’s history—means same-day delivery will be an option at about half of Target...

Pin It on Pinterest