Blog

The Day After COVID-19: Consumer and Marketing Trends

Hamutal Schieber, CEO of Schieber Research, held a webinar on mega-trends, micro-trends, disruption and changes in consumer behavior and marketing strategy following the Coronavirus pandemic. The webinar recording is available here:...

CAGNY 2019: Food & Beverage Trends

Our CAGNY 2019 report is now available - with some changes. The Consumer Analyst Group New York (CAGNY) conference is where executives of the leading food, beverage, household/ personal products and tobacco companies in North America come together, to discuss major...

2019 Food and Beverage Trends: Innovators & Disruptors

Our trend forecasting is based on 4 aspects - Macro-Trends (technological and digital trends, regulation, mega-trends, economic changes etc.), Innovators and Disruptors (emerging companies that make the formerly impossible - possible and create new expectations), Best...

Webinar Recording: Influencer Marketing

On March 30, 2020, Hamutal talked to dozens of online webinar participants on the market for influencer marketing. Hamutal shared information and statistics on the market, ROI, and best practice - as well as insights on the future of the industry, consumer to consumer...

The Next Wave of Influencer Marketing

Who are the most important influencers-to-be of 2020? The answer may surprise you. We discussed the trends at length in this Forbes article - would love to hear your thoughts!  ...

E-Commerce: Fashion Retailers Curation Strategies

A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort. However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due...

E-Commerce: Grocery Retailers Curation Strategies

A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort. However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due...

New Service Alert: Influence Analysis for New Product Development

In Schieber Research, we look at technologies, regulations, competitors, and start-ups to understand the future of the industry. One of the cross-channel tools is a meta-analysis of influencers. What this means is, that we identify the source of influence: whether on...

Guest Column: A Gen-Z Perspective on Influence

Kate Klein, Isabella Moss, and Sidhi Binrani are brilliant high school seniors, currently interning at Schieber Research. As talented members of Generation Z (born after 1995), they opened my eyes to behaviors and trends that are not a part of my (old) Millennial...

Grocers are Refusing to Give Up in the Fight Against Food Waste

By: Nicole Silberstein Despite some recent high-profile failures, food retailers still clearly believe that successfully reducing food waste has financial and competitive upsides that make it worth the fight. In this ongoing series, Schieber Research is focusing in on...

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