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Trend Lectures, Workshops, Courses for 2021/2022!

Trend Lectures, Workshops, Courses for 2021/2022!

Consumer trends, marketing innovation, best-in-class practices in FMCG, financial services, e-commerce, digital and collaborations, and the post-COVID-19 consumer. Talks, lectures, workshops and courses by Hamutal Schieber, CEO of Schieber Research, a consultant with more than 20 years of experience.

2021-2022 Food Trends After COVID-19

2021-2022 Food Trends After COVID-19

With the Stay-At-Home order affecting consumers’ ability to eat out as they need to cook more meals for more family members who are working and studying from home, consumers strive to find solutions for nutritious, quick meals.

At the same time, macro-trends such as stress-free, gut health, nuanced wellness, indulgence, and community/ethics are driving consumer choices; and diet perceptions are more fragmented than ever due to the influx of influence sources.

The Day After COVID-19: Consumer and Marketing Trends

The Day After COVID-19: Consumer and Marketing Trends

Hamutal Schieber, CEO of Schieber Research, held a webinar on mega-trends, micro-trends, disruption and changes in consumer behavior and marketing strategy following the Coronavirus pandemic. The webinar recording is available here:...

Digital Marketers: Got Purpose?

Digital Marketers: Got Purpose?

I recently attended DigiMarCon East 2022, where I was invited to speak about Consumer-to-Consumer commerce and the implications for digital marketers. The conference was dedicated to digital marketing and naturally, some of the content and exhibitors pertained to...

2022 Trend Series: “Metaverse” Strategies

2022 Trend Series: “Metaverse” Strategies

Join us as we continue to follow up on our 2022 Gen-Z report, this time diving straight into the Metaverse, gaming and fashion applications (and implications). How the Metaverse is affecting tech giants' strategy // Dylan Chung With the advent of the Metaverse, tech...

Trend Brief: Post-COVID Gen-Z Trends to Know in 2022

Trend Brief: Post-COVID Gen-Z Trends to Know in 2022

Post-COVID Gen-Z Trends to Know in 2022: by Dylan Chung and Anja Husemann The Schieber Research internship program proves to be an amazing way for the company to discover more ways to detect possible trends. Our process includes: 1. Identifying potential trends. This...

Gamechangers: Gen Z and the future of Commerce

Gamechangers: Gen Z and the future of Commerce

From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture,...

Online Shopping: Is this the real life?

Online Shopping: Is this the real life?

This presentation by Anja Husemann reviews 3 methods for immersive experiences seen on Black Friday 2021: Virtual Stores, Live Stream Shopping and Shop with Friends. The COVID-19 pandemic drove people to choose online shopping over in-person shopping more often....

Advent Calendar Trends, Nov. 2021

Advent Calendar Trends, Nov. 2021

Advent Calendars, or: 25 opportunities to engage and delight https://www.slideshare.net/hamutalewin/trending-advent-calendars-nov-2021-250705015 Traditionally, an Advent Calendar helps count down the 25 days until Christmas, usually with a small item or devotional...

Post-Covid Food Trends: an Update

Post-Covid Food Trends: an Update

Hamutal (Tula) Schieber recently talked about Food Trends at a conference. A version of this presentation is available here: https://www.slideshare.net/hamutalewin/postcovid19-food-trends-nov-2021-update It is true that speed or ease of preparation, convenience,...

Trending: The Food Trends you need to know about this month

Trending: The Food Trends you need to know about this month

Food Trends! This month, we dive into tiktok, instagram, youtube, trending content including netflix, hulu and gaming, chefs, creators, influencer restaurants, retailers and brands, to give you some of the most prominent food trends you'll be seeing in coming months....

The SHEIN crisis is a lesson to brands targeting Gen Z

The SHEIN crisis is a lesson to brands targeting Gen Z

(Includes a guest column by Mika Be) Gen-Z consumers demand more of brands: these consumers, born roughly between 1997 and 2012, are more educated, aware and ethical compared to previous generations - and they will punish brands who pretend to do good while being bad....

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