Strategy

Collabs: Trends and Innovations, March 2021 Report

Collabs: Trends and Innovations, March 2021 Report

"Creative collaborations, long common in fashion and beauty, are now a given in virtually any industry. They can provide the parties involved with faster access to marketing channels, consumer groups and content. They often include a unique line of products and...

Nobody likes trash: The business case for zero-waste

Nobody likes trash: The business case for zero-waste

Zero waste initiatives are growing around the world, and this trend is on track to be the biggest disruption in retail and FMCG. As we will see here, packaging-free stores, e-commerce services, and manufacturing, are on the rise - creating beautiful and distinct...

New Normal // Post-COVID19 Innovation (Curation #1)

New Normal // Post-COVID19 Innovation (Curation #1)

Today is the LAST day of 2020, the year we all loved to hate. Schieber Research is celebrating by launching a new series - curation of interesting, new-normal, post-covid-19 related trends and marketing/product/service innovation news. Special thanks to our Senior...

Creators and Content are the future of Gen Z and Brand Interaction

Creators and Content are the future of Gen Z and Brand Interaction

Back in Jan 2020 (that month DID happen! seriously!), I wrote an article about consumer to consumer influence published on Forbes.com. Since everything that happened in 2020 only makes authenticity and community more important than ever, I want to mention a few...

Personalization in Personal Care: It’s Right There in the Name

Personalization in Personal Care: It’s Right There in the Name

The requirement for personalization is huge, and personal care companies are among the first in FMCGto take note. For about 5 years, ever since direct to consumer e-commerce became wide-spread in the US (and long before that in China), beauty and toiletry...

Coronavirus-related product Innovation

Coronavirus-related product Innovation

COVID-19 was quick to change the way consumers shop for goods and services and consume them, and many marketers were relatively quick to adjust their marketing proposition or change their focus into another offering in their portfolio. The launch of a new offering,...

Peloton, Apple, Amazon and the Growing Fitness and Wellness Market

Peloton, Apple, Amazon and the Growing Fitness and Wellness Market

The fitness market is undergoing a huge change, which accelerated due to COVID19. Before the pandemic, my company predicted that the fitness market will become more digital and on-demand. The pandemic certainly accelerated this trend in terms of behavior – but in my...

2021-2022 Food Trends After COVID-19

2021-2022 Food Trends After COVID-19

With the Stay-At-Home order affecting consumers’ ability to eat out as they need to cook more meals for more family members who are working and studying from home, consumers strive to find solutions for nutritious, quick meals.

At the same time, macro-trends such as stress-free, gut health, nuanced wellness, indulgence, and community/ethics are driving consumer choices; and diet perceptions are more fragmented than ever due to the influx of influence sources.

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