Can you take the excitement and impulse purchase effect of subscription boxes into traditional industries? Barnes and Noble (our home away from home) certainly thinks so. The retailer has recently introduced the Mystery Box concept in stores, describing the genre and plot lines without actually naming the book. Great example for cross industry innovation –… Read More

Shortly prior to the sniffing/ debating last night, Audi launched a new video calling consumers to “choose the next driver wisely” because who knows what would happen. But, some things are “worth fighting for”. This is an innuendo, with the elections only subtly referred to, but the timing and execution certainly makes this ad something… Read More

The Schieber Research Volley team is monitoring retail innovation in NYC to understand the Future of Retail: exceptional service, digital tools, omni-channel, pop-up stores and other innovations. If you want us to check out and report a certain store – let us know. https://futureof.nyc  

Part of the Stress Free consumer trend, is “guilt free living” – living life sans self hating. Which brings us, obviously, to the complex relationship many women hold with chocolate. Mars’ “masstige” chocolate brand, Dove, uses the immortal “No Regrets” song by Edith Piaf, to communicate justified daily indulgence, living every day like it is… Read More

We just love the new campaign by Mars, finally acknowledging a significant segment of the population – people with disabilities, who just live life like the rest of us “enabled” people and would like to be acknowledged as such. The message for Maltesers remains “the lighter side”. Watch “New Boyfriend” Ad

Ikea created an immersive kitchen experience through a pop up shop, urging people to get together, prepare food and eat it together – to “re-discover the joy of the kitchen”, which is Ikea’s marketing mantra. http://www.ikea.com/gb/en/ikea/campaigns/the-dining-club/