Strategy-Led Market Research That Turns Insight into Action
What We Do at Schieber Research
Define the Right Questions
We clarify the strategic problem before research begins — so insights actually matter.
Deliver Decision-Ready Insight
We combine primary research, competitive intelligence, and trend analysis to surface what will move the needle.
Apply the Joy Dividend Framework
We help brands identify where reducing friction, stress, and cognitive load creates measurable growth and loyalty.
Schieber Research was founded by Hamutal (Tula) Schieber, a global strategy and consumer insights expert with 25+ years of experience across market research, competitive intelligence, and trend-informed strategy.
We work with leadership teams — from innovative startups to global brands — to turn complexity into clarity and informed action.
Our Joy Dividend framework, grounded in behavioral insight and strategic logic, helps clients reduce consumer stress and build preference, loyalty, and long-term value at speed.
Trusted by global brands and growth teams
The Joy Dividend™: Our Strategic Lens
The Joy Dividend is our proprietary framework for understanding how reducing consumer stress and increasing emotional ease drives preference, loyalty, and long-term value.
We use it to help brands move beyond functional differentiation — toward experiences that feel intuitive, human, and rewarding.
When Friction Becomes the Feature (And Why Convenience Was Never the Villain)
About a month ago, I wrote about the good kind of stress — the neuroscience of why hard things stick, why IKEA...
When Convenience Killed Quality
There's a question I've been sitting with lately: When did we collectively decide that "good enough, but effortless"...
Trigger Alert: Stop Walking on Eggshells. (Or Don’t.)
How the brands winning Gen Z loyalty treat emotional triggers as design inputs — not landmines. Here's something most...
Make Them Laugh, Make Them Cry (But Make Sure They Remember You)
What This Sunday's $7M Super Bowl Ads Reveal About Your Brand Every February, brands now spend around $7–8 million for...
Joy Shared is Joy Multiplied: The ROI Of Collective Experiences
I was one of those 1.1 million people. On New Year's Eve 2025, I sat in a packed theater watching the Stranger Things...
The Curation Correction: How Brands Turn Overload into Calm
For two decades, most business advice about the paradox of choice has pointed in one direction: offer less. The famous...