Macro-trends, mega-trends and micro-trends: We help you understand what is happening in your market – and what’s next.
Understand the underlying causes of shifts and trends, to develop a better marketing and innovation strategy.
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From The Blog
With the Stay-At-Home order affecting consumers’ ability to eat out as they need to cook more meals for more family members who are working and studying from home, consumers strive to find solutions for nutritious, quick meals.
At the same time, macro-trends such as stress-free, gut health, nuanced wellness, indulgence, and community/ethics are driving consumer choices; and diet perceptions are more fragmented than ever due to the influx of influence sources.
Hamutal Schieber, CEO of Schieber Research, held a webinar on mega-trends, micro-trends, disruption and changes in consumer behavior and marketing strategy following the Coronavirus pandemic. The webinar recording is available here:...
"Creative collaborations, long common in fashion and beauty, are now a given in virtually any industry. They can provide the parties involved with faster access to marketing channels, consumer groups and content. They often include a unique line of products and...
Zero waste initiatives are growing around the world, and this trend is on track to be the biggest disruption in retail and FMCG. As we will see here, packaging-free stores, e-commerce services, and manufacturing, are on the rise - creating beautiful and distinct...
Today is the LAST day of 2020, the year we all loved to hate. Schieber Research is celebrating by launching a new series - curation of interesting, new-normal, post-covid-19 related trends and marketing/product/service innovation news. Special thanks to our Senior...
Our research in the past years brought up the issue of Mental Wellness as part of Holistic Health and Wellness, specifically - consumers' search for stress-free living. The COVID-19 pandemic caused stress and anxiety to reach an all-time high, but this general trend...