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From The Blog
With the Stay-At-Home order affecting consumers’ ability to eat out as they need to cook more meals for more family members who are working and studying from home, consumers strive to find solutions for nutritious, quick meals.
At the same time, macro-trends such as stress-free, gut health, nuanced wellness, indulgence, and community/ethics are driving consumer choices; and diet perceptions are more fragmented than ever due to the influx of influence sources.
Hamutal Schieber, CEO of Schieber Research, held a webinar on mega-trends, micro-trends, disruption and changes in consumer behavior and marketing strategy following the Coronavirus pandemic. The webinar recording is available here:...
Our CAGNY 2019 report is now available - with some changes. The Consumer Analyst Group New York (CAGNY) conference is where executives of the leading food, beverage, household/ personal products and tobacco companies in North America come together, to discuss major...
Our trend forecasting is based on 4 aspects - Macro-Trends (technological and digital trends, regulation, mega-trends, economic changes etc.), Innovators and Disruptors (emerging companies that make the formerly impossible - possible and create new expectations), Best...
COVID-19 was quick to change the way consumers shop for goods and services and consume them, and many marketers were relatively quick to adjust their marketing proposition or change their focus into another offering in their portfolio. The launch of a new offering,...
The fitness market is undergoing a huge change, which accelerated due to COVID19. Before the pandemic, my company predicted that the fitness market will become more digital and on-demand. The pandemic certainly accelerated this trend in terms of behavior – but in my...