Define the right question
We clarify the strategic problem before research begins—so every insight has somewhere useful to go.
Independent intelligence since 2009
The question
behind the question.
We turn consumer behavior, competitive intelligence and cultural change into the clarity leaders need to move.
See how we workRESEARCH / STRATEGY / FORESIGHT
Our point of view
Better research doesn't begin with a methodology. It begins with knowing what decision needs to change.
What we do
Insight with somewhere to go.
Find what will move the decision
Primary research, competitive intelligence and trend analysis reveal the shift behind the signal.
Turn insight into action
We translate complexity into choices, opportunity spaces and a clear path forward for leadership teams.
Consumer insightCompetitive intelligenceTrend foresightInnovation strategyCustomer experience
Selected work
Strategy made tangible.
AAutomotive · Future retail
Tomorrow’s Showrooms
Reframing the dealership experience around changing expectations, digital confidence and the human moments that still matter.
BTravel · Loyalty
Loyalty in Hospitality
Finding the emotional and functional levers that turn a stay into preference—and preference into repeat behavior.
CHealth · Market entry
Entering the Supplements Market
Turning an overcrowded category into a focused opportunity map for a pharmaceutical company ready to expand.
DBeauty · Growth strategy
Pitch Perfect
Connecting cultural signals, competitive movement and consumer need to sharpen a beauty proposition.
Founder · Strategist · Author
The founder
Hamutal Schieber
She brings question marks to a world filled with exclamation points.
For more than 25 years, Hamutal has practiced consumer psychology through research—helping companies see the shifts that matter and act before the competition does.
Her work spans consumer insight, competitive intelligence, trend foresight and emotional strategy across CPG, automotive, beauty, technology, hospitality and wellness.
25+Years of research
1000sProjects
GlobalPerspective
Trusted by
Global brands, growth teams and leaders who need a sharper answer.
“Schieber Research was an excellent choice… many internal and external stakeholders have been, and will continue to be, exposed to this key piece of research.”Barak Orenstein · Chief Marketing Officer, AHAVA
Our proprietary lens
The Joy Dividend
A framework for understanding how reducing consumer stress and increasing emotional ease drive preference, loyalty and long-term value.
We use it to help brands move beyond functional differentiation—toward experiences that feel intuitive, human and rewarding.
Explore The Joy Dividend
Book · Framework · KeynotesLatest thinking
Signals worth following.
Have a complicated question?
Good. Those are our favorite kind.
Tell us what decision you're trying to make. We'll help determine what you need to know—and the smartest way to find it.
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