Market Research & Competitive Intelligence
Comprehensive market research, based on an extensive variety of primary and secondary sources and data analysis.
Ongoing or ad-hoc competitive intelligence to uncover opportunities and foster innovation.
Strategic Consulting
Continuous support in critical decision-making processes.
Expert guidance for new market entry and innovation strategies.
An agile research and consulting team offering greater expertise while requiring less time and money.
Teaching and Lectures
Hamutal (Tula) Schieber, a renowned expert in consumer trends and innovation, offers global lectures.
Inspire your team with tailored trend and competition presentations or schedule an off-site “Tour the Trend” in NYC.
The Data You Want, The Insights You Need
Contact us to tell us what you need so we can be of help.
From The Blog
Diet Trends: Menopause and Perimenopause, According to Reddit
Diet trends affect F&B companies, but understanding the root causes and needs for the shift is an opportunity for any company targeting a specific demographic. And in the case of wellness and Gen X and millennials, who grew up proactive about their health and are...
How Three Award-Winning Ads Tap into the Stress-Free Imperative
In today’s relentlessly connected world, one thing unites us across regions, demographics, and devices: we’re stressed. The constant hum of modern life—notifications, demands, decision overload—has consumers craving one thing above all else: joy. As I explore in my...
Food & Beverage Trends & Strategies: Insights from CAGNY 2025
In February, 2025, prominent North American consumer goods companies met at the Consumer Analyst Group NY conference (CAGNY). This presentation explores how some of the best-in-class companies are responding to evolving consumer preferences, leveraging technology, and...
DINKWAD: Unleashing a World of Marketing Opportunities with the Power of Puppy Love
Move over, DINKs; the DINKWADs (Double Income, No Kids, With a Dog) are here, and they're redefining consumer trends and brand loyalty. It's a cultural shift that savvy marketers can't afford to ignore. The Data Behind the Dog-Loving Demographic Young Americans are...