
Market Research & Competitive Intelligence
Comprehensive market research, based on an extensive variety of primary and secondary sources and data analysis.
Ongoing or ad-hoc competitive intelligence to uncover opportunities and foster innovation.

Strategic Consulting
Continuous support in critical decision-making processes.
Expert guidance for new market entry and innovation strategies.
An agile research and consulting team offering greater expertise while requiring less time and money.

Teaching and Lectures
Hamutal (Tula) Schieber, a renowned expert in consumer trends and innovation, offers global lectures.
Inspire your team with tailored trend and competition presentations or schedule an off-site “Tour the Trend” in NYC.
The Data You Want, The Insights You Need
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From The Blog

How Three Award-Winning Ads Tap into the Stress-Free Imperative
In today’s relentlessly connected world, one thing unites us across regions, demographics, and devices: we’re stressed. The constant hum of modern life—notifications, demands, decision overload—has consumers craving one thing above all else: joy. As I explore in my...

Food & Beverage Trends & Strategies: Insights from CAGNY 2025
In February, 2025, prominent North American consumer goods companies met at the Consumer Analyst Group NY conference (CAGNY). This presentation explores how some of the best-in-class companies are responding to evolving consumer preferences, leveraging technology, and...

DINKWAD: Unleashing a World of Marketing Opportunities with the Power of Puppy Love
Move over, DINKs; the DINKWADs (Double Income, No Kids, With a Dog) are here, and they're redefining consumer trends and brand loyalty. It's a cultural shift that savvy marketers can't afford to ignore. The Data Behind the Dog-Loving Demographic Young Americans are...

Teen Skincare Trends and The Stress-Free Opportunity
Skincare brands have captivated teens and tweens with their packaging, applications, and social media content, and Gen Z and Gen Alpha are becoming skincare afficionados, able to dive into efficacy and ingredients. In fact, market research companies peg the teen and...