What, Why & How

Market Research & Consulting for Great Companies.
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What

Macro-trends, mega-trends and micro-trends: We help you understand what is happening in your market – and what’s next.

Why

Understand the underlying causes of shifts and trends, to develop a better marketing and innovation strategy.

How

By analyzing different markets, categories and case studies, we identify best practices in competitive markes.

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Schieber Research was an excellent choice… many internal and external stakeholder have been, and will continue to be exposed to this key piece of research.

– Barak Orenstein
Chief Marketing Officer, AHAVA Dead Sea Laboratories

Schieber Research regularly helps us answer strategic questions… The information we get is always superb, the service professional, and with real strategic import.

– Noah Shachaff
Innovation & Product Development Research Manager, STRAUSS GROUP

Schieber Research provides the most professional services among all marketing research companies we had worked with. They keep us ahead of changes in the market, and informed about trends, innovation and opportunities.

– Perry Levi
Digital Marketing Manager, the COLMOBIL GROUP

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From The Blog

Trend Lectures, Workshops, Courses for 2021/2022!

Trend Lectures, Workshops, Courses for 2021/2022!

Consumer trends, marketing innovation, best-in-class practices in FMCG, financial services, e-commerce, digital and collaborations, and the post-COVID-19 consumer. Talks, lectures, workshops and courses by Hamutal Schieber, CEO of Schieber Research, a consultant with more than 20 years of experience.

2021-2022 Food Trends After COVID-19

2021-2022 Food Trends After COVID-19

With the Stay-At-Home order affecting consumers’ ability to eat out as they need to cook more meals for more family members who are working and studying from home, consumers strive to find solutions for nutritious, quick meals.

At the same time, macro-trends such as stress-free, gut health, nuanced wellness, indulgence, and community/ethics are driving consumer choices; and diet perceptions are more fragmented than ever due to the influx of influence sources.

The Day After COVID-19: Consumer and Marketing Trends

The Day After COVID-19: Consumer and Marketing Trends

Hamutal Schieber, CEO of Schieber Research, held a webinar on mega-trends, micro-trends, disruption and changes in consumer behavior and marketing strategy following the Coronavirus pandemic. The webinar recording is available here:...

Trending: The Food Trends you need to know about this month

Trending: The Food Trends you need to know about this month

Food Trends! This month, we dive into tiktok, instagram, youtube, trending content including netflix, hulu and gaming, chefs, creators, influencer restaurants, retailers and brands, to give you some of the most prominent food trends you'll be seeing in coming months....

The SHEIN crisis is a lesson to brands targeting Gen Z

The SHEIN crisis is a lesson to brands targeting Gen Z

(Includes a guest column by Mika Be) Gen-Z consumers demand more of brands: these consumers, born roughly between 1997 and 2012, are more educated, aware and ethical compared to previous generations - and they will punish brands who pretend to do good while being bad....

Collabs: Trends and Innovations, March 2021 Report

Collabs: Trends and Innovations, March 2021 Report

"Creative collaborations, long common in fashion and beauty, are now a given in virtually any industry. They can provide the parties involved with faster access to marketing channels, consumer groups and content. They often include a unique line of products and...

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