About
Hamutal (Tula) Schieber
Founder & CEO
Hamutal founded Schieber Research in 2009 to support decision-makers with concise, reliable research that breaks siloes. She has consulted hundreds of clients and had served as VP for a competitive intelligence firm and for an investment company. Hamutal has written about consumer and industry trends for the leading Israeli newspapers and has lectured at conferences, business schools, companies, NGOs, and government agencies. She graduated from the Hebrew University Faculty of Law and was admitted to the Israeli Bar.
Schieber Research in the Media
Refrigerated & Frozen Food, Feb 2018
Are Probiotics the next Protein?
Baking Business, Jan 2018
Food Industry Executive, Aug. 2020
Health & Wellness Handbook, 2017
Grocery Business, 2017
The Evolution of Influencer Marketing
Licensing International, Jan 2021
14 Ways To Ensure A Content Marketing Strategy Provides Value To Audiences
Forbes, April 2021
15 Effective Ways To Leverage ‘Doomscrolling’ In Your Marketing
Forbes, Feb. 2021
15 Marketing, Advertising And PR Trends That Will Take Off This Year
Forbes, Jan. 2021
15 Ways To Build Positive Emotional Connections With Consumers
Forbes, Jan. 2021
14 Ways To Better Leverage AI To Connect With Consumers
Forbes, Jan. 2021
Preparation, Agility and Values: Top Trends from Licensing Week
Licensing International, June 2020
12 Upcoming Trends In Influencer Marketing
Forbes, April 2020
Food as Medicine: Understanding the importance of food to gut health
Forbes, Aug. 2019
11 Top Tips For Developing Agile Marketing Strategies That Work
Forbes, May. 2020
Seven Counterintuitive Marketing Strategies That Actually Work
Forbes, Feb. 2020
12 Ways A Business Can Aim For A More Local Marketing Approach
Forbes, Apr. 2020
How To Plan A Marketing Campaign For An Unfamiliar Product And Actually Get Results
Forbes, March. 2020
How To Make A Marketing Report More Useful
Forbes, March 2020
10 Crisis Management Tactics For Managing Internal Problems
Forbes, Apr. 2020
A View from Licensing U: Licensing International Highlights Tips for Experts and Beginners
Licensing International, June 2020
Food & Beverage Convenience: How to Capitalize on Convenience with Flavor
FONA International, Nov. 2020
A Movement Towards Healthy Bowel Movement
Spoon University
New Retail Experiences - Consumer Packaged Goods trends in Go To Market Approaches
Wonder, Jan. 2018
Plant-based beverages gaining ground on milk
MultiBrief, Aug. 2017