Hamutal (Tula) Schieber

Founder & CEO

Hamutal founded Schieber Research in 2009 to support decision-makers with concise, reliable research that breaks siloes. She has consulted hundreds of clients and had served as VP for a competitive intelligence firm and for an investment company. Hamutal has written about consumer and industry trends for the leading Israeli newspapers and has lectured at conferences, business schools, companies, NGOs, and government agencies. She graduated from the Hebrew University Faculty of Law and was admitted to the Israeli Bar.


Schieber Research in the Media

Refrigerated & Frozen Food, Feb 2018

Are Probiotics the next Protein?

Baking Business, Jan 2018

Health & Wellness Handbook, 2017

Grocery Business, 2017

The Evolution of Influencer Marketing

Licensing International, Jan 2021

14 Ways To Ensure A Content Marketing Strategy Provides Value To Audiences

Forbes, April 2021

15 Effective Ways To Leverage ‘Doomscrolling’ In Your Marketing

Forbes, Feb. 2021

15 Marketing, Advertising And PR Trends That Will Take Off This Year

Forbes, Jan. 2021

15 Ways To Build Positive Emotional Connections With Consumers

Forbes, Jan. 2021

14 Ways To Better Leverage AI To Connect With Consumers

Forbes, Jan. 2021

Preparation, Agility and Values: Top Trends from Licensing Week 

Licensing International, June 2020

12 Upcoming Trends In Influencer Marketing

Forbes, April 2020

Food as Medicine: Understanding the importance of food to gut health

Forbes, Aug. 2019

11 Top Tips For Developing Agile Marketing Strategies That Work

Forbes, May. 2020

Seven Counterintuitive Marketing Strategies That Actually Work



Forbes, Feb. 2020

12 Ways A Business Can Aim For A More Local Marketing Approach

Forbes, Apr. 2020

How To Plan A Marketing Campaign For An Unfamiliar Product And Actually Get Results

Forbes, March. 2020

How To Make A Marketing Report More Useful




Forbes, March 2020

10 Crisis Management Tactics For Managing Internal Problems


Forbes, Apr. 2020

A View from Licensing U: Licensing International Highlights Tips for Experts and Beginners

Licensing International, June 2020

Food & Beverage Convenience: How to Capitalize on Convenience with Flavor




FONA International, Nov. 2020

A Movement Towards Healthy Bowel Movement


Spoon University

New Retail Experiences - Consumer Packaged Goods trends in Go To Market Approaches

Wonder, Jan. 2018

Plant-based beverages gaining ground on milk

MultiBrief, Aug. 2017

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