There are many roads to success. Here are a few.
Food & Beverage
In international food company turned to Schieber Research for help in revamping indulgent categories to address conusumers’ increased health awareness.
We analyzed health and wellness consumer trends in the relevant markets as well as success and failure stories of brand products and market communications integrating health and indulgence.
The company developed a series of indulgent products, with a better-for-you positioning tailored for each food category (e.g. ingredient-based claims in chocolate, functional claims for dairy products, reduction claims for kids’ beverages).
Beauty & Personal Care
A consumer goods company was planning to pitch one of the biggest American retailers in a first attempt to break into the American market.
We analyzed the latest consumer and industry trends and examined the retailer’s current offerings. We then sent our field analysts out to get a sense of how the retailer organized and prioritized the segment as well as researched other retailers in the US and other markets for fresh ideas for our client.
We helped our client design a winning pitch. The retailer, one of world’s biggest, loved it and ordered the whole line.
OTC & Nutraceuticals
A Pharma Company Entering the Supplements Market
We conducted innovation, segmentation and consumer trends analysis.
Competitive strategy, best-in-class and M&A analysis.
Examination of recent successes in the U.S. and Europe to identify candidates for the local market.
We identified lucrative product and consumer segments, ingredients and formats to help the company grow.
Retail & E-commerce
A leading automotive company turned to Schieber Research for help in revamping its network of dealerships.
We researched trends, developments and innovation in automotive retail.
We analyzed how dealerships integrate digital and physical locations.
Our field analysts surveyed innovative showrooms in the U.S. and Europe.
We analyzed best-in-class and disruptive startups that indicate where the industry may be heading.
The company overhauled its showrooms and embarked on a new omni-channel best-in-class sales strategy.
Travel & Hospitality
Loyalty in Hospitality
An international hospitality company knew its existing loyalty program wasn’t working. It turned to Schieber Research to help rethink its approach to loyalty.
We conducted innovation, segmentation, and consumer trend analysis and compiled a competitive strategy, best-in-class and M&A analysis. We further examined recent successes in the U.S. and Europe to identify candidates for the local market.
We identified lucrative product and consumer segments, ingredients, and formats to help the company grow.
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