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  • Consumer Goods Strategies and Trends: CAGNY Roundup, March 2017

    18th Oct 2017

    What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
    Our report provides an overview of companies’ views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.

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  • Food and Beverage Trends: The Fancy Food Show, 2017

    3rd Nov 2017

    In June 2017 we visited New York’s “Fancy Food Show” in order to review the most interesting innovations in F&B first-hand, and help our clients find partners and discover opportunities.
    This presentation features the trends we believe to be shaping the food & beverage industry, along with examples from the exhibition’s products and lectures, which in our opinion best express those trends.
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  • Health and Wellness: The Gut Health Mega-Trend

    18th Oct 2017

    From “low-carb” to “smart carb”, through “high- protein” and “plant-based protein”, to “allergen-free” lifestyles: US consumers have been utilizing different strategies, in an attempt to manage their health through a more calculated consumption of food and beverage.

    Today, the emergence of scientific evidence on the role of the human microbiome, and the importance of a healthy gut, meets a consumer who is thirsty for weight management and a bloat-free life. As a result, gut health is fast becoming a new lifestyle approach that will affect food and beverages, vitamins and supplements, and beauty.

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  • Leveraging Digital in Confectionery

    18th Oct 2017

    This competitive intelligence report discusses confectionery companies’ strategies related to using digital in sales and marketing, throughout the confectionery shopper’s journey.
    $845 $275Add to Cart
  • Plant-Based Milk: Markets, Trends and Strategies

    25th Oct 2017

    The report examines the Plant-Based Milk (PBM) market, focusing on the North American and European markets:

    • Market size and trends in alternative milk (non-dairy milk)
    • Growth engines and barriers
    • Consumer trends
    • Innovation, technology and emerging brands
    • best-in-class strategies
    • Pricing
    $1,450 $750Add to Cart
  • Stress-Free: A Powerful Consumer Motivation

    18th Oct 2017

    Recent consumer trends may well be explained by a simple, though powerful, motivation: to avoid or minimize stress.

    “Stress Free” has become ubiquitous in marketing campaigns, as more and more companies prefix the term to their brands. But make no mistake: this is a sophisticated concept that drives strategy and governs how some of the most successful companies envision their mission.

    It is therefore useful for brands to understand the stress-free megatrend, and we introduce The Stress-Free Principle to capture both consumers’ motivations and companies’ myriad strategies of addressing it. The Principle provides an effective framework to understand recent developments in many industries — from food and beverages, cosmetics and personal care to technology, financial services, travel and tourism — and it should guide your innovation.

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