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  • Consumer Goods Strategies and Trends: CAGNY Roundup, March 2017

    8th Aug 2020

    What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
    Our report provides an overview of companies’ views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.

    Download for Free
  • Food and Beverage Trends: The Fancy Food Show, 2017

    4th Nov 2018

    In June 2017 we visited New York’s “Fancy Food Show” in order to review the most interesting innovations in F&B first-hand, and help our clients find partners and discover opportunities.
    This presentation features the trends we believe to be shaping the food & beverage industry, along with examples from the exhibition’s products and lectures, which in our opinion best express those trends.
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  • Health and Wellness: The Gut Health Mega-Trend

    18th Oct 2017

    From “low-carb” to “smart carb”, through “high- protein” and “plant-based protein”, to “allergen-free” lifestyles: US consumers have been utilizing different strategies, in an attempt to manage their health through a more calculated consumption of food and beverage.

    Today, the emergence of scientific evidence on the role of the human microbiome, and the importance of a healthy gut, meets a consumer who is thirsty for weight management and a bloat-free life. As a result, gut health is fast becoming a new lifestyle approach that will affect food and beverages, vitamins and supplements, and beauty.

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  • Leveraging Digital in Confectionery

    18th Oct 2017

    This competitive intelligence report discusses confectionery companies’ strategies related to using digital in sales and marketing, throughout the confectionery shopper’s journey.
    $845 $275Add to Cart
  • Plant-Based Milk: Markets, Trends and Strategies

    22nd Mar 2020

    The report examines the Plant-Based Milk (PBM) market, focusing on the North American and European markets:

    • Market size and trends in alternative milk (non-dairy milk)
    • Growth engines and barriers
    • Consumer trends
    • Innovation, technology and emerging brands
    • best-in-class strategies
    • Pricing
    $1,450 $750Add to Cart
  • Post COVID-19 Food Trends + Presentation

    24th Nov 2020

    This presentation explores some of the leading trends in the North American and European markets related to consumer behavior, mega-trends and company strategies based on the 2020 CAGNY conference and strategic investor reports, to help you prepare for the 2020s.

    The report is available for download for a limited time. You can book a live webinar and brainstorming session with Hamutal Schieber, a world-class expert on consumer goods trends and innovation, presenting the report and discussing the trends in-depth. Contact us for a quote.

    Table of Contents

    • Mega-Trends: Mindfulness, Stress-Free, Community, Experience
    • Trends: Nuanced Wellness, Convenience, Local & Ethical, Mindful Indulgence
    • Post-COVID-19 Trend map
    • Over 70 food product innovation examples (mostly Europe and North America)

     

    • Graphs & Tables
    • “The & Consumer”, Kerry Group, CAGNY 2020
    • Mindful Consumption, Mondelez, CAGNY 2020 & Investor Reports
    • Factors affecting grocery shoppers (nutrition, ingredients) – Germany, UK, USA Dec. 2019
    • Consumer Trends: Diet Strategies, trends & fads, Schieber Research analysis, 2020
    • Diet Changes, USA, January 2020
    • Changes in health benefits from foods following the pandemic, USA, April 2020
    • Free-from sector by value, sales and growth, UK 2020
    • Ethical Consumerism, 2018-2019
    • Meat reduction intentions in Europe, 2017
    • Type of “Flexitarian” / omnivore diet – Germany, UK, USA Dec. 2019
    • Share of vegetarians/vegans, Italy 2014 – 2019
    • Share of US consumers trying and intending to continue buying new Food and Beverage brands due to COVID-19, USA, April 2020
    • Factors influencing Millennials eating habits, July 2019
    • The importance of eating together as a family – Germany, UK, USA Dec. 2019
    • Time willing to spend on dinner preparation, Germany, UK, USA Dec. 2019
    • Snacking statistics & strategy, Tyson, CAGNY 2020
    • Ready Meal success, ConAgra, CAGNY 2020
    • Share of organic food in an average shopping cart, Germany, UK, USA Dec. 2019
    • Global demand for flavor and seasoning, McCormick, CAGNY 2020
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  • Stress-Free: A Powerful Consumer Motivation

    22nd Dec 2018

    Recent consumer trends may well be explained by a simple, though powerful, motivation: to avoid or minimize stress.

    “Stress Free” has become ubiquitous in marketing campaigns, as more and more companies prefix the term to their brands. But make no mistake: this is a sophisticated concept that drives strategy and governs how some of the most successful companies envision their mission.

    It is therefore useful for brands to understand the stress-free megatrend, and we introduce The Stress-Free Principle to capture both consumers’ motivations and companies’ myriad strategies of addressing it. The Principle provides an effective framework to understand recent developments in many industries — from food and beverages, cosmetics and personal care to technology, financial services, travel and tourism — and it should guide your innovation.

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