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  • Consumer Goods Strategies and Trends: CAGNY Roundup, March 2017

    18th Oct 2017

    What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
    Our report provides an overview of companies’ views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.

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  • Leveraging Digital in Confectionery

    18th Oct 2017

    This competitive intelligence report discusses confectionery companies’ strategies related to using digital in sales and marketing, throughout the confectionery shopper’s journey.
    $845 $275Add to Cart
  • Stress-Free: A Powerful Consumer Motivation

    26th Jun 2018

    Recent consumer trends may well be explained by a simple, though powerful, motivation: to avoid or minimize stress.

    “Stress Free” has become ubiquitous in marketing campaigns, as more and more companies prefix the term to their brands. But make no mistake: this is a sophisticated concept that drives strategy and governs how some of the most successful companies envision their mission.

    It is therefore useful for brands to understand the stress-free megatrend, and we introduce The Stress-Free Principle to capture both consumers’ motivations and companies’ myriad strategies of addressing it. The Principle provides an effective framework to understand recent developments in many industries — from food and beverages, cosmetics and personal care to technology, financial services, travel and tourism — and it should guide your innovation.

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