Showing all 6 results
Food and Beverage Trends: The Fancy Food Show, 2017
4th Nov 2018In June 2017 we visited New York’s “Fancy Food Show” in order to review the most interesting innovations in F&B first-hand, and help our clients find partners and discover opportunities.This presentation features the trends we believe to be shaping the food & beverage industry, along with examples from the exhibition’s products and lectures, which in our opinion best express those trends.Download for Free
Health and Wellness: The Gut Health Mega-Trend
18th Oct 2017
From “low-carb” to “smart carb”, through “high- protein” and “plant-based protein”, to “allergen-free” lifestyles: US consumers have been utilizing different strategies, in an attempt to manage their health through a more calculated consumption of food and beverage.
Today, the emergence of scientific evidence on the role of the human microbiome, and the importance of a healthy gut, meets a consumer who is thirsty for weight management and a bloat-free life. As a result, gut health is fast becoming a new lifestyle approach that will affect food and beverages, vitamins and supplements, and beauty.Download for Free
Plant-Based Milk: Markets, Trends and Strategies
29th May 2019
The report examines the Plant-Based Milk (PBM) market, focusing on the North American and European markets:
- Market size and trends in alternative milk (non-dairy milk)
- Growth engines and barriers
- Consumer trends
- Innovation, technology and emerging brands
- best-in-class strategies
$1,450Add to Cart
Stress-Free: A Powerful Consumer Motivation
22nd Dec 2018
Recent consumer trends may well be explained by a simple, though powerful, motivation: to avoid or minimize stress.
“Stress Free” has become ubiquitous in marketing campaigns, as more and more companies prefix the term to their brands. But make no mistake: this is a sophisticated concept that drives strategy and governs how some of the most successful companies envision their mission.
It is therefore useful for brands to understand the stress-free megatrend, and we introduce The Stress-Free Principle to capture both consumers’ motivations and companies’ myriad strategies of addressing it. The Principle provides an effective framework to understand recent developments in many industries — from food and beverages, cosmetics and personal care to technology, financial services, travel and tourism — and it should guide your innovation.Download for Free
Showing all 6 results