Market Research

Personalizing Toys: From Digital to IRL – Toy Fair, Sep 2023

Personalizing Toys: From Digital to IRL – Toy Fair, Sep 2023

The Toy Association's Toy Fair is an iconic tradeshow taking place in New York, NY and catering to anyone in the ecosystem of play: manufacturers, buyers, distributors, inventors, designers, licensors, licensees and creators. The $104 billion global toy economy is...

Digital Marketers: Got Purpose?

Digital Marketers: Got Purpose?

I recently attended DigiMarCon East 2022, where I was invited to speak about Consumer-to-Consumer commerce and the implications for digital marketers. The conference was dedicated to digital marketing and naturally, some of the content and exhibitors pertained to...

Trend Brief: Post-COVID Gen-Z Trends to Know in 2022

Trend Brief: Post-COVID Gen-Z Trends to Know in 2022

Post-COVID Gen-Z Trends to Know in 2022: by Dylan Chung and Anja Husemann The Schieber Research internship program proves to be an amazing way for the company to discover more ways to detect possible trends. Our process includes: 1. Identifying potential trends. This...

Gamechangers: Gen Z and the future of Commerce

Gamechangers: Gen Z and the future of Commerce

From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture,...

Advent Calendar Trends, Nov. 2021

Advent Calendar Trends, Nov. 2021

Advent Calendars, or: 25 opportunities to engage and delight https://www.slideshare.net/hamutalewin/trending-advent-calendars-nov-2021-250705015 Traditionally, an Advent Calendar helps count down the 25 days until Christmas, usually with a small item or devotional...

Trending: The Food Trends you need to know about this month

Trending: The Food Trends you need to know about this month

Food Trends! This month, we dive into tiktok, instagram, youtube, trending content including netflix, hulu and gaming, chefs, creators, influencer restaurants, retailers and brands, to give you some of the most prominent food trends you'll be seeing in coming months....

Trend Lectures, Workshops, Courses for 2021/2022!

Trend Lectures, Workshops, Courses for 2021/2022!

Consumer trends, marketing innovation, best-in-class practices in FMCG, financial services, e-commerce, digital and collaborations, and the post-COVID-19 consumer. Talks, lectures, workshops and courses by Hamutal Schieber, CEO of Schieber Research, a consultant with more than 20 years of experience.

The SHEIN crisis is a lesson to brands targeting Gen Z

The SHEIN crisis is a lesson to brands targeting Gen Z

(Includes a guest column by Mika Be) Gen-Z consumers demand more of brands: these consumers, born roughly between 1997 and 2012, are more educated, aware and ethical compared to previous generations - and they will punish brands who pretend to do good while being bad....

Collabs: Trends and Innovations, March 2021 Report

Collabs: Trends and Innovations, March 2021 Report

"Creative collaborations, long common in fashion and beauty, are now a given in virtually any industry. They can provide the parties involved with faster access to marketing channels, consumer groups and content. They often include a unique line of products and...

Nobody likes trash: The business case for zero-waste

Nobody likes trash: The business case for zero-waste

Zero waste initiatives are growing around the world, and this trend is on track to be the biggest disruption in retail and FMCG. As we will see here, packaging-free stores, e-commerce services, and manufacturing, are on the rise - creating beautiful and distinct...

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