Market Research

E-Commerce Trends and Innovations, Oct. 2017

A Schieber Research report on the role of e-commerce as a significant and growing retail channel, the challenges of the "last mile" and the importance of convenience and personalization through data. Prepared for Carmelon Digital Marketing. If you are a retailer,...

Retail Experiences: Ideas for Effective Innovation

Brick and mortar plays a significant part in the omni-channel world. Stores, no longer the only way to buy and receive products, transform into a hub, an experimentation and exploration space. Leveraging physical presence is a strength for retailers: no wonder, then, that digital players are increasingly opening physical stores. 
This presentation provides a curated selection of examples for effective innovation.

10 Trends FMCGs Should Address in 2018

These are the leading consumer and NPD trends to expect in 2018 in food, beverage, beauty, and household goods, based on Schieber Research’s competitive intelligence and research methodology.

Amazon: Key Success Factors

Mapping the reasons for Amazon's industry leadership and growth is a difficult task. There is hardly an area of innovation left untapped (often, it is re-invented) by the company. Here is an analysis of some of the elements making Amazon a best in class...

Meal Delivery Platforms: Nestle invests in Freshly

E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem like a relatively easy bet - lower...

Should I Stay or Should I Go: Convenience vs Experience in CPG

  Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs...

The Keto Diet: Trend or Fad, and What it Means to F&B Marketers

Following the Paleo diet and despite an increased interest in vegan foods, a low-carb diet seems to be all the rage right now: "the Keto Diet" - a ketogenic diet (aimed at limiting carbohydrates to achieve a state of ketosis, and cause the body to use fat instead of...

The “Free From” Trend and UK Retail

Allergy-free food and beverage continues to drive the industry. These products do not contain allergens such as nuts, gluten, dairy, soy and/or eggs, and they are growing due to actual and perceived sensitivity, perceived health profile, and - soon - gut health and...

A New Premiumization Era for Starbucks

Starbucks has found itself at an awkward position: From a premium coffee retailer, it became the mainstream brand for people who don't really care about coffee. In the past, the company dealt with this positioning through branding: Since 2009, the...

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