Market Research

Peloton, Apple, Amazon and the Growing Fitness and Wellness Market

Peloton, Apple, Amazon and the Growing Fitness and Wellness Market

The fitness market is undergoing a huge change, which accelerated due to COVID19. Before the pandemic, my company predicted that the fitness market will become more digital and on-demand. The pandemic certainly accelerated this trend in terms of behavior – but in my...

Post COVID-19 Food Trends

Post COVID-19 Food Trends

With the Stay-At-Home order affecting consumers’ ability to eat out as they need to cook more meals for more family members who are working and studying from home, consumers strive to find solutions for nutritious, quick meals.

At the same time, macro-trends such as stress-free, gut health, nuanced wellness, indulgence, and community/ethics are driving consumer choices; and diet perceptions are more fragmented than ever due to the influx of influence sources.

The Day After COVID-19: Consumer and Marketing Trends

The Day After COVID-19: Consumer and Marketing Trends

Hamutal Schieber, CEO of Schieber Research, held a webinar on mega-trends, micro-trends, disruption and changes in consumer behavior and marketing strategy following the Coronavirus pandemic. The webinar recording is available here:...

The Next Wave of Influencer Marketing

The Next Wave of Influencer Marketing

Who are the most important influencers-to-be of 2020? The answer may surprise you. We discussed the trends at length in this Forbes article - would love to hear your thoughts!  ...

E-Commerce: Fashion Retailers Curation Strategies

E-Commerce: Fashion Retailers Curation Strategies

A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort. However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due...

E-Commerce: Grocery Retailers Curation Strategies

E-Commerce: Grocery Retailers Curation Strategies

A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort. However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due...

New Service Alert: Influence Analysis for New Product Development

New Service Alert: Influence Analysis for New Product Development

In Schieber Research, we look at technologies, regulations, competitors, and start-ups to understand the future of the industry. One of the cross-channel tools is a meta-analysis of influencers. What this means is, that we identify the source of influence: whether on...

CAGNY 2019: Food & Beverage Trends

CAGNY 2019: Food & Beverage Trends

Our CAGNY 2019 report is now available - with some changes. The Consumer Analyst Group New York (CAGNY) conference is where executives of the leading food, beverage, household/ personal products and tobacco companies in North America come together, to discuss major...

Grocers are Refusing to Give Up in the Fight Against Food Waste

Grocers are Refusing to Give Up in the Fight Against Food Waste

By: Nicole Silberstein Despite some recent high-profile failures, food retailers still clearly believe that successfully reducing food waste has financial and competitive upsides that make it worth the fight. In this ongoing series, Schieber Research is focusing in on...

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