“Creative collaborations, long common in fashion and beauty, are now a given in virtually any industry. They can provide the parties involved with faster access to marketing channels, consumer groups and content. They often include a unique line of products and services that can support the partners’ positioning, market share, sales and differentiation. They are agile by nature: They respond to trends and ideas, and these tend to require flexibility and quick thinking.” In a new Forbes.com article, Hamutal discussed why “collabs” are now everywhere, what to expect from these collaborations and some key recommendations as to how to execute them correctly.
If you like to learn more, or listen to Hamutal (Tula) Schieber talk about the important marketing trend of Collabs, please contact us!