Retail & Path to Purchase

New Normal // Post-COVID19 Innovation (Curation #1)

New Normal // Post-COVID19 Innovation (Curation #1)

Today is the LAST day of 2020, the year we all loved to hate. Schieber Research is celebrating by launching a new series - curation of interesting, new-normal, post-covid-19 related trends and marketing/product/service innovation news. Special thanks to our Senior...

Creators and Content are the future of Gen Z and Brand Interaction

Creators and Content are the future of Gen Z and Brand Interaction

Back in Jan 2020 (that month DID happen! seriously!), I wrote an article about consumer to consumer influence published on Forbes.com. Since everything that happened in 2020 only makes authenticity and community more important than ever, I want to mention a few...

Personalization in Personal Care: It’s Right There in the Name

Personalization in Personal Care: It’s Right There in the Name

The requirement for personalization is huge, and personal care companies are among the first in FMCGto take note. For about 5 years, ever since direct to consumer e-commerce became wide-spread in the US (and long before that in China), beauty and toiletry...

Coronavirus-related product Innovation

Coronavirus-related product Innovation

COVID-19 was quick to change the way consumers shop for goods and services and consume them, and many marketers were relatively quick to adjust their marketing proposition or change their focus into another offering in their portfolio. The launch of a new offering,...

The Day After COVID-19: Consumer and Marketing Trends

The Day After COVID-19: Consumer and Marketing Trends

Hamutal Schieber, CEO of Schieber Research, held a webinar on mega-trends, micro-trends, disruption and changes in consumer behavior and marketing strategy following the Coronavirus pandemic. The webinar recording is available here:...

The Next Wave of Influencer Marketing

The Next Wave of Influencer Marketing

Who are the most important influencers-to-be of 2020? The answer may surprise you. We discussed the trends at length in this Forbes article - would love to hear your thoughts!  ...

E-Commerce: Fashion Retailers Curation Strategies

E-Commerce: Fashion Retailers Curation Strategies

A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort. However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due...

Pin It on Pinterest