Move over, DINKs; the DINKWADs (Double Income, No Kids, With a Dog) are here, and they're redefining consumer trends and brand loyalty. It's a cultural shift that savvy marketers can't afford to ignore. The Data Behind the Dog-Loving Demographic Young Americans are...
Retail & Path to Purchase
Teen Skincare Trends and The Stress-Free Opportunity
Skincare brands have captivated teens and tweens with their packaging, applications, and social media content, and Gen Z and Gen Alpha are becoming skincare afficionados, able to dive into efficacy and ingredients. In fact, market research companies peg the teen and...
Brands are Responding to the GLP-1 megatrend
GLP-1 is creating new challenges and opportunities for food and beverage manufacturers, supplement companies, and retailers. It is a truly disruptive landscape, and companies have to address the skinny elephant in the room.
Personalizing Toys: From Digital to IRL – Toy Fair, Sep 2023
The Toy Association's Toy Fair is an iconic tradeshow taking place in New York, NY and catering to anyone in the ecosystem of play: manufacturers, buyers, distributors, inventors, designers, licensors, licensees and creators. The $104 billion global toy economy is...
Digital Marketers: Got Purpose?
I recently attended DigiMarCon East 2022, where I was invited to speak about Consumer-to-Consumer commerce and the implications for digital marketers. The conference was dedicated to digital marketing and naturally, some of the content and exhibitors pertained to...
Gamechangers: Gen Z and the future of Commerce
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture,...
Online Shopping: Is this the real life?
This presentation by Anja Husemann reviews 3 methods for immersive experiences seen on Black Friday 2021: Virtual Stores, Live Stream Shopping and Shop with Friends. The COVID-19 pandemic drove people to choose online shopping over in-person shopping more often....
Trend Lectures, Workshops, Courses for 2021/2022!
Consumer trends, marketing innovation, best-in-class practices in FMCG, financial services, e-commerce, digital and collaborations, and the post-COVID-19 consumer. Talks, lectures, workshops and courses by Hamutal Schieber, CEO of Schieber Research, a consultant with more than 20 years of experience.
The SHEIN crisis is a lesson to brands targeting Gen Z
(Includes a guest column by Mika Be) Gen-Z consumers demand more of brands: these consumers, born roughly between 1997 and 2012, are more educated, aware and ethical compared to previous generations - and they will punish brands who pretend to do good while being bad....
Collabs: Trends and Innovations, March 2021 Report
"Creative collaborations, long common in fashion and beauty, are now a given in virtually any industry. They can provide the parties involved with faster access to marketing channels, consumer groups and content. They often include a unique line of products and...