In February, 2025, prominent North American consumer goods companies met at the Consumer Analyst Group NY conference (CAGNY). This presentation explores how some of the best-in-class companies are responding to evolving consumer preferences, leveraging technology, and...
Move over, DINKs; the DINKWADs (Double Income, No Kids, With a Dog) are here, and they're redefining consumer trends and brand loyalty. It's a cultural shift that savvy marketers can't afford to ignore. The Data Behind the Dog-Loving Demographic Young Americans are...
Skincare brands have captivated teens and tweens with their packaging, applications, and social media content, and Gen Z and Gen Alpha are becoming skincare afficionados, able to dive into efficacy and ingredients. In fact, market research companies peg the teen and...
GLP-1 is creating new challenges and opportunities for food and beverage manufacturers, supplement companies, and retailers. It is a truly disruptive landscape, and companies have to address the skinny elephant in the room.
The Toy Association's Toy Fair is an iconic tradeshow taking place in New York, NY and catering to anyone in the ecosystem of play: manufacturers, buyers, distributors, inventors, designers, licensors, licensees and creators. The $104 billion global toy economy is...
I recently attended DigiMarCon East 2022, where I was invited to speak about Consumer-to-Consumer commerce and the implications for digital marketers. The conference was dedicated to digital marketing and naturally, some of the content and exhibitors pertained to...
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture,...
This presentation by Anja Husemann reviews 3 methods for immersive experiences seen on Black Friday 2021: Virtual Stores, Live Stream Shopping and Shop with Friends. The COVID-19 pandemic drove people to choose online shopping over in-person shopping more often....
Consumer trends, marketing innovation, best-in-class practices in FMCG, financial services, e-commerce, digital and collaborations, and the post-COVID-19 consumer. Talks, lectures, workshops and courses by Hamutal Schieber, CEO of Schieber Research, a consultant with more than 20 years of experience.
(Includes a guest column by Mika Be) Gen-Z consumers demand more of brands: these consumers, born roughly between 1997 and 2012, are more educated, aware and ethical compared to previous generations - and they will punish brands who pretend to do good while being bad....
