I recently attended DigiMarCon East 2022, where I was invited to speak about Consumer-to-Consumer commerce and the implications for digital marketers. The conference was dedicated to digital marketing and naturally, some of the content and exhibitors pertained to...
Retail & Path to Purchase
Gamechangers: Gen Z and the future of Commerce
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture,...
Online Shopping: Is this the real life?
This presentation by Anja Husemann reviews 3 methods for immersive experiences seen on Black Friday 2021: Virtual Stores, Live Stream Shopping and Shop with Friends. The COVID-19 pandemic drove people to choose online shopping over in-person shopping more often....
Trend Lectures, Workshops, Courses for 2021/2022!
Consumer trends, marketing innovation, best-in-class practices in FMCG, financial services, e-commerce, digital and collaborations, and the post-COVID-19 consumer. Talks, lectures, workshops and courses by Hamutal Schieber, CEO of Schieber Research, a consultant with more than 20 years of experience.
The SHEIN crisis is a lesson to brands targeting Gen Z
(Includes a guest column by Mika Be) Gen-Z consumers demand more of brands: these consumers, born roughly between 1997 and 2012, are more educated, aware and ethical compared to previous generations - and they will punish brands who pretend to do good while being bad....
Collabs: Trends and Innovations, March 2021 Report
"Creative collaborations, long common in fashion and beauty, are now a given in virtually any industry. They can provide the parties involved with faster access to marketing channels, consumer groups and content. They often include a unique line of products and...
Nobody likes trash: The business case for zero-waste
Zero waste initiatives are growing around the world, and this trend is on track to be the biggest disruption in retail and FMCG. As we will see here, packaging-free stores, e-commerce services, and manufacturing, are on the rise - creating beautiful and distinct...
New Normal // Post-COVID19 Innovation (Curation #1)
Today is the LAST day of 2020, the year we all loved to hate. Schieber Research is celebrating by launching a new series - curation of interesting, new-normal, post-covid-19 related trends and marketing/product/service innovation news. Special thanks to our Senior...
Brands help consumers help themselves: The mindfulness consumer and Self-care trends
Our research in the past years brought up the issue of Mental Wellness as part of Holistic Health and Wellness, specifically - consumers' search for stress-free living. The COVID-19 pandemic caused stress and anxiety to reach an all-time high, but this general trend...
Creators and Content are the future of Gen Z and Brand Interaction
Back in Jan 2020 (that month DID happen! seriously!), I wrote an article about consumer to consumer influence published on Forbes.com. Since everything that happened in 2020 only makes authenticity and community more important than ever, I want to mention a few...