Retail & Path to Purchase

Trend Lectures, Workshops, Courses for 2021/2022!

Trend Lectures, Workshops, Courses for 2021/2022!

Consumer trends, marketing innovation, best-in-class practices in FMCG, financial services, e-commerce, digital and collaborations, and the post-COVID-19 consumer. Talks, lectures, workshops and courses by Hamutal Schieber, CEO of Schieber Research, a consultant with more than 20 years of experience.

The SHEIN crisis is a lesson to brands targeting Gen Z

The SHEIN crisis is a lesson to brands targeting Gen Z

(Includes a guest column by Mika Be) Gen-Z consumers demand more of brands: these consumers, born roughly between 1997 and 2012, are more educated, aware and ethical compared to previous generations - and they will punish brands who pretend to do good while being bad....

Collabs: Trends and Innovations, March 2021 Report

Collabs: Trends and Innovations, March 2021 Report

"Creative collaborations, long common in fashion and beauty, are now a given in virtually any industry. They can provide the parties involved with faster access to marketing channels, consumer groups and content. They often include a unique line of products and...

Nobody likes trash: The business case for zero-waste

Nobody likes trash: The business case for zero-waste

Zero waste initiatives are growing around the world, and this trend is on track to be the biggest disruption in retail and FMCG. As we will see here, packaging-free stores, e-commerce services, and manufacturing, are on the rise - creating beautiful and distinct...

New Normal // Post-COVID19 Innovation (Curation #1)

New Normal // Post-COVID19 Innovation (Curation #1)

Today is the LAST day of 2020, the year we all loved to hate. Schieber Research is celebrating by launching a new series - curation of interesting, new-normal, post-covid-19 related trends and marketing/product/service innovation news. Special thanks to our Senior...

Creators and Content are the future of Gen Z and Brand Interaction

Creators and Content are the future of Gen Z and Brand Interaction

Back in Jan 2020 (that month DID happen! seriously!), I wrote an article about consumer to consumer influence published on Forbes.com. Since everything that happened in 2020 only makes authenticity and community more important than ever, I want to mention a few...

Personalization in Personal Care: It’s Right There in the Name

Personalization in Personal Care: It’s Right There in the Name

The requirement for personalization is huge, and personal care companies are among the first in FMCGto take note. For about 5 years, ever since direct to consumer e-commerce became wide-spread in the US (and long before that in China), beauty and toiletry...

Coronavirus-related product Innovation

Coronavirus-related product Innovation

COVID-19 was quick to change the way consumers shop for goods and services and consume them, and many marketers were relatively quick to adjust their marketing proposition or change their focus into another offering in their portfolio. The launch of a new offering,...

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