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  • Post COVID-19 Food Trends + Presentation

    2nd Sep 2020

    This presentation explores some of the leading trends in the North American and European markets related to consumer behavior, mega-trends and company strategies based on the 2020 CAGNY conference and strategic investor reports, to help you prepare for the 2020s.

    The report is available for download for a limited time. You can book a live webinar and brainstorming session with Hamutal Schieber, a world-class expert on consumer goods trends and innovation, presenting the report and discussing the trends in-depth. Contact us for a quote.

    Table of Contents

    • Mega-Trends: Mindfulness, Stress-Free, Community, Experience
    • Trends: Nuanced Wellness, Convenience, Local & Ethical, Mindful Indulgence
    • Post-COVID-19 Trend map
    • Over 70 food product innovation examples (mostly Europe and North America)

     

    • Graphs & Tables
    • “The & Consumer”, Kerry Group, CAGNY 2020
    • Mindful Consumption, Mondelez, CAGNY 2020 & Investor Reports
    • Factors affecting grocery shoppers (nutrition, ingredients) – Germany, UK, USA Dec. 2019
    • Consumer Trends: Diet Strategies, trends & fads, Schieber Research analysis, 2020
    • Diet Changes, USA, January 2020
    • Changes in health benefits from foods following the pandemic, USA, April 2020
    • Free-from sector by value, sales and growth, UK 2020
    • Ethical Consumerism, 2018-2019
    • Meat reduction intentions in Europe, 2017
    • Type of “Flexitarian” / omnivore diet – Germany, UK, USA Dec. 2019
    • Share of vegetarians/vegans, Italy 2014 – 2019
    • Share of US consumers trying and intending to continue buying new Food and Beverage brands due to COVID-19, USA, April 2020
    • Factors influencing Millennials eating habits, July 2019
    • The importance of eating together as a family – Germany, UK, USA Dec. 2019
    • Time willing to spend on dinner preparation, Germany, UK, USA Dec. 2019
    • Snacking statistics & strategy, Tyson, CAGNY 2020
    • Ready Meal success, ConAgra, CAGNY 2020
    • Share of organic food in an average shopping cart, Germany, UK, USA Dec. 2019
    • Global demand for flavor and seasoning, McCormick, CAGNY 2020
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  • Stress-Free: A Powerful Consumer Motivation

    22nd Dec 2018

    Recent consumer trends may well be explained by a simple, though powerful, motivation: to avoid or minimize stress.

    “Stress Free” has become ubiquitous in marketing campaigns, as more and more companies prefix the term to their brands. But make no mistake: this is a sophisticated concept that drives strategy and governs how some of the most successful companies envision their mission.

    It is therefore useful for brands to understand the stress-free megatrend, and we introduce The Stress-Free Principle to capture both consumers’ motivations and companies’ myriad strategies of addressing it. The Principle provides an effective framework to understand recent developments in many industries — from food and beverages, cosmetics and personal care to technology, financial services, travel and tourism — and it should guide your innovation.

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