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Consumer Goods Strategies and Trends: CAGNY Roundup, March 2017
8th Aug 2020
What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
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Our report provides an overview of companies’ views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation. -
Stress-Free: A Powerful Consumer Motivation
17th Feb 2021
Recent consumer trends may well be explained by a simple, though powerful, motivation: to avoid or minimize stress.
“Stress Free” has become ubiquitous in marketing campaigns, as more and more companies prefix the term to their brands. But make no mistake: this is a sophisticated concept that drives strategy and governs how some of the most successful companies envision their mission.
It is therefore useful for brands to understand the stress-free megatrend, and we introduce The Stress-Free Principle to capture both consumers’ motivations and companies’ myriad strategies of addressing it. The Principle provides an effective framework to understand recent developments in many industries — from food and beverages, cosmetics and personal care to technology, financial services, travel and tourism — and it should guide your innovation.
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