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  • Consumer Goods Strategies and Trends: CAGNY Roundup, March 2017

    18th Oct 2017

    What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
    Our report provides an overview of companies’ views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.

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  • Health and Wellness: The Gut Health Mega-Trend

    18th Oct 2017

    From “low-carb” to “smart carb”, through “high- protein” and “plant-based protein”, to “allergen-free” lifestyles: US consumers have been utilizing different strategies, in an attempt to manage their health through a more calculated consumption of food and beverage.

    Today, the emergence of scientific evidence on the role of the human microbiome, and the importance of a healthy gut, meets a consumer who is thirsty for weight management and a bloat-free life. As a result, gut health is fast becoming a new lifestyle approach that will affect food and beverages, vitamins and supplements, and beauty.

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