Marketing & Advertising

The Next Wave of Influencer Marketing

Who are the most important influencers-to-be of 2020? The answer may surprise you. We discussed the trends at length in this Forbes article - would love to hear your thoughts!  ...

E-Commerce: Fashion Retailers Curation Strategies

A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort. However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due...

E-Commerce: Grocery Retailers Curation Strategies

A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort. However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due...

New Service Alert: Influence Analysis for New Product Development

In Schieber Research, we look at technologies, regulations, competitors, and start-ups to understand the future of the industry. One of the cross-channel tools is a meta-analysis of influencers. What this means is, that we identify the source of influence: whether on...

CAGNY 2019: Food & Beverage Trends

Our CAGNY 2019 report is now available - with some changes. The Consumer Analyst Group New York (CAGNY) conference is where executives of the leading food, beverage, household/ personal products and tobacco companies in North America come together, to discuss major...

Guest Column: A Gen-Z Perspective on Influence

Kate Klein, Isabella Moss, and Sidhi Binrani are brilliant high school seniors, currently interning at Schieber Research. As talented members of Generation Z (born after 1995), they opened my eyes to behaviors and trends that are not a part of my (old) Millennial...

CAGNY 2018: Consumer Goods Strategies, Trends, Innovations

Here's our 2018 summary of the Consumer Analyst Group NY conference, which took place in February and hosted the leading North American, and global, consumer goods companies - F&B, personal care, household goods, OTC, ingredients and more. CLICK TO VIEW  We...

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