Marketing & Advertising

Diet Trends: Menopause and Perimenopause, According to Reddit

Diet Trends: Menopause and Perimenopause, According to Reddit

Diet trends affect F&B companies, but understanding the root causes and needs for the shift is an opportunity for any company targeting a specific demographic. And in the case of wellness and Gen X and millennials, who grew up proactive about their health and are...

How Three Award-Winning Ads Tap into the Stress-Free Imperative

How Three Award-Winning Ads Tap into the Stress-Free Imperative

In today’s relentlessly connected world, one thing unites us across regions, demographics, and devices: we’re stressed. The constant hum of modern life—notifications, demands, decision overload—has consumers craving one thing above all else: joy. As I explore in my...

Food & Beverage Trends & Strategies: Insights from CAGNY 2025

Food & Beverage Trends & Strategies: Insights from CAGNY 2025

In February, 2025, prominent North American consumer goods companies met at the Consumer Analyst Group NY conference (CAGNY). This presentation explores how some of the best-in-class companies are responding to evolving consumer preferences, leveraging technology, and...

Teen Skincare Trends and The Stress-Free Opportunity

Teen Skincare Trends and The Stress-Free Opportunity

Skincare brands have captivated teens and tweens with their packaging, applications, and social media content, and Gen Z and Gen Alpha are becoming skincare afficionados, able to dive into efficacy and ingredients. In fact, market research companies peg the teen and...

Brands are Responding to the GLP-1 megatrend

Brands are Responding to the GLP-1 megatrend

GLP-1 is creating new challenges and opportunities for food and beverage manufacturers, supplement companies, and retailers. It is a truly disruptive landscape, and companies have to address the skinny elephant in the room.

Personalizing Toys: From Digital to IRL – Toy Fair, Sep 2023

Personalizing Toys: From Digital to IRL – Toy Fair, Sep 2023

The Toy Association's Toy Fair is an iconic tradeshow taking place in New York, NY and catering to anyone in the ecosystem of play: manufacturers, buyers, distributors, inventors, designers, licensors, licensees and creators. The $104 billion global toy economy is...

Digital Marketers: Got Purpose?

Digital Marketers: Got Purpose?

I recently attended DigiMarCon East 2022, where I was invited to speak about Consumer-to-Consumer commerce and the implications for digital marketers. The conference was dedicated to digital marketing and naturally, some of the content and exhibitors pertained to...

2022 Trend Series: “Metaverse” Strategies

2022 Trend Series: “Metaverse” Strategies

Join us as we continue to follow up on our 2022 Gen-Z report, this time diving straight into the Metaverse, gaming and fashion applications (and implications). How the Metaverse is affecting tech giants' strategy // Dylan Chung With the advent of the Metaverse, tech...

Trend Brief: Post-COVID Gen-Z Trends to Know in 2022

Trend Brief: Post-COVID Gen-Z Trends to Know in 2022

Post-COVID Gen-Z Trends to Know in 2022: by Dylan Chung and Anja Husemann The Schieber Research internship program proves to be an amazing way for the company to discover more ways to detect possible trends. Our process includes: 1. Identifying potential trends. This...

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