Marketing & Advertising

Teen Skincare Trends and The Stress-Free Opportunity

Teen Skincare Trends and The Stress-Free Opportunity

Skincare brands have captivated teens and tweens with their packaging, applications, and social media content, and Gen Z and Gen Alpha are becoming skincare afficionados, able to dive into efficacy and ingredients. In fact, market research companies peg the teen and...

Brands are Responding to the GLP-1 megatrend

Brands are Responding to the GLP-1 megatrend

GLP-1 is creating new challenges and opportunities for food and beverage manufacturers, supplement companies, and retailers. It is a truly disruptive landscape, and companies have to address the skinny elephant in the room.

Personalizing Toys: From Digital to IRL – Toy Fair, Sep 2023

Personalizing Toys: From Digital to IRL – Toy Fair, Sep 2023

The Toy Association's Toy Fair is an iconic tradeshow taking place in New York, NY and catering to anyone in the ecosystem of play: manufacturers, buyers, distributors, inventors, designers, licensors, licensees and creators. The $104 billion global toy economy is...

Digital Marketers: Got Purpose?

Digital Marketers: Got Purpose?

I recently attended DigiMarCon East 2022, where I was invited to speak about Consumer-to-Consumer commerce and the implications for digital marketers. The conference was dedicated to digital marketing and naturally, some of the content and exhibitors pertained to...

2022 Trend Series: “Metaverse” Strategies

2022 Trend Series: “Metaverse” Strategies

Join us as we continue to follow up on our 2022 Gen-Z report, this time diving straight into the Metaverse, gaming and fashion applications (and implications). How the Metaverse is affecting tech giants' strategy // Dylan Chung With the advent of the Metaverse, tech...

Trend Brief: Post-COVID Gen-Z Trends to Know in 2022

Trend Brief: Post-COVID Gen-Z Trends to Know in 2022

Post-COVID Gen-Z Trends to Know in 2022: by Dylan Chung and Anja Husemann The Schieber Research internship program proves to be an amazing way for the company to discover more ways to detect possible trends. Our process includes: 1. Identifying potential trends. This...

Online Shopping: Is this the real life?

Online Shopping: Is this the real life?

This presentation by Anja Husemann reviews 3 methods for immersive experiences seen on Black Friday 2021: Virtual Stores, Live Stream Shopping and Shop with Friends. The COVID-19 pandemic drove people to choose online shopping over in-person shopping more often....

Advent Calendar Trends, Nov. 2021

Advent Calendar Trends, Nov. 2021

Advent Calendars, or: 25 opportunities to engage and delight https://www.slideshare.net/hamutalewin/trending-advent-calendars-nov-2021-250705015 Traditionally, an Advent Calendar helps count down the 25 days until Christmas, usually with a small item or devotional...

Trending: The Food Trends you need to know about this month

Trending: The Food Trends you need to know about this month

Food Trends! This month, we dive into tiktok, instagram, youtube, trending content including netflix, hulu and gaming, chefs, creators, influencer restaurants, retailers and brands, to give you some of the most prominent food trends you'll be seeing in coming months....

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