Marketing & Advertising

Guest Column: A Gen-Z Perspective on Influence

Kate Klein, Isabella Moss, and Sidhi Binrani are brilliant high school seniors, currently interning at Schieber Research. As talented members of Generation Z (born after 1995), they opened my eyes to behaviors and trends that are not a part of my (old) Millennial...

CAGNY 2018: Consumer Goods Strategies, Trends, Innovations

Here's our 2018 summary of the Consumer Analyst Group NY conference, which took place in February and hosted the leading North American, and global, consumer goods companies - F&B, personal care, household goods, OTC, ingredients and more. CLICK TO VIEW  We...

Amazon to Focus on Grocery, Alexa: Webcast Recap

Amazon today (Feb 1) announced its financial results for Q4, 2017 and full year 2017. Net sales increased 38% to $60.5 billion in the fourth quarter, compared with $43.7 billion in fourth quarter 2016. For the full year of 2017, net sales increased 31% to $177.9...

Amazon’s Fresh Grocery Strategy: Beyond Whole Foods

A new report by OneClickRetail states that Amazon's grocery sales exceeded $ 1.5bn in 2017. The report attributes much of the growth to Amazon's June 2017 acquisition of Whole Foods Market. We would like to point out some other aspects of Amazon's online grocery...

Marketing Innovation: Amazon’s Sample Boxes

Amazon's Sample Box is a special offer by Amazon, for a "subscription box" style package, which contains samples of products in various categories, priced between $7 and $ 20, where the entire cost then goes towards a purchase made in that category on Amazon (not...

Unilever: Direct to Consumer Goes Beyond Dollar Shave Club

For Unilever, DSC is the face of D2C. But here are 3 other concepts you might not know about, that the company plans to leverage in 2018, in an attempt to win a larger share of the fast growing toiletries and personal care e-commerce market. More than ever, consumer...

E-Commerce Trends and Innovations, Oct. 2017

A Schieber Research report on the role of e-commerce as a significant and growing retail channel, the challenges of the "last mile" and the importance of convenience and personalization through data. Prepared for Carmelon Digital Marketing. If you are a retailer,...

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