In today’s relentlessly connected world, one thing unites us across regions, demographics, and devices: we’re stressed. The constant hum of modern life—notifications, demands, decision overload—has consumers craving one thing above all else: joy. As I explore in my...
Consumer Goods
Food & Beverage Trends & Strategies: Insights from CAGNY 2025
In February, 2025, prominent North American consumer goods companies met at the Consumer Analyst Group NY conference (CAGNY). This presentation explores how some of the best-in-class companies are responding to evolving consumer preferences, leveraging technology, and...
DINKWAD: Unleashing a World of Marketing Opportunities with the Power of Puppy Love
Move over, DINKs; the DINKWADs (Double Income, No Kids, With a Dog) are here, and they're redefining consumer trends and brand loyalty. It's a cultural shift that savvy marketers can't afford to ignore. The Data Behind the Dog-Loving Demographic Young Americans are...
Teen Skincare Trends and The Stress-Free Opportunity
Skincare brands have captivated teens and tweens with their packaging, applications, and social media content, and Gen Z and Gen Alpha are becoming skincare afficionados, able to dive into efficacy and ingredients. In fact, market research companies peg the teen and...
Brands are Responding to the GLP-1 megatrend
GLP-1 is creating new challenges and opportunities for food and beverage manufacturers, supplement companies, and retailers. It is a truly disruptive landscape, and companies have to address the skinny elephant in the room.
Personalizing Toys: From Digital to IRL – Toy Fair, Sep 2023
The Toy Association's Toy Fair is an iconic tradeshow taking place in New York, NY and catering to anyone in the ecosystem of play: manufacturers, buyers, distributors, inventors, designers, licensors, licensees and creators. The $104 billion global toy economy is...
Gamechangers: Gen Z and the future of Commerce
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture,...
Advent Calendar Trends, Nov. 2021
Advent Calendars, or: 25 opportunities to engage and delight https://www.slideshare.net/hamutalewin/trending-advent-calendars-nov-2021-250705015 Traditionally, an Advent Calendar helps count down the 25 days until Christmas, usually with a small item or devotional...
Trending: The Food Trends you need to know about this month
Food Trends! This month, we dive into tiktok, instagram, youtube, trending content including netflix, hulu and gaming, chefs, creators, influencer restaurants, retailers and brands, to give you some of the most prominent food trends you'll be seeing in coming months....
Trend Lectures, Workshops, Courses for 2021/2022!
Consumer trends, marketing innovation, best-in-class practices in FMCG, financial services, e-commerce, digital and collaborations, and the post-COVID-19 consumer. Talks, lectures, workshops and courses by Hamutal Schieber, CEO of Schieber Research, a consultant with more than 20 years of experience.