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Consumer Goods Strategies and Trends: CAGNY Roundup, March 2017
8th Aug 2020
What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.Download for Free
Our report provides an overview of companies’ views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.
Health and Wellness: The Gut Health Mega-Trend
18th Oct 2017
From “low-carb” to “smart carb”, through “high- protein” and “plant-based protein”, to “allergen-free” lifestyles: US consumers have been utilizing different strategies, in an attempt to manage their health through a more calculated consumption of food and beverage.
Today, the emergence of scientific evidence on the role of the human microbiome, and the importance of a healthy gut, meets a consumer who is thirsty for weight management and a bloat-free life. As a result, gut health is fast becoming a new lifestyle approach that will affect food and beverages, vitamins and supplements, and beauty.Download for Free
Stress-Free: A Powerful Consumer Motivation
17th Feb 2021
Recent consumer trends may well be explained by a simple, though powerful, motivation: to avoid or minimize stress.
“Stress Free” has become ubiquitous in marketing campaigns, as more and more companies prefix the term to their brands. But make no mistake: this is a sophisticated concept that drives strategy and governs how some of the most successful companies envision their mission.
It is therefore useful for brands to understand the stress-free megatrend, and we introduce The Stress-Free Principle to capture both consumers’ motivations and companies’ myriad strategies of addressing it. The Principle provides an effective framework to understand recent developments in many industries — from food and beverages, cosmetics and personal care to technology, financial services, travel and tourism — and it should guide your innovation.Download for Free
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