The Toy Association’s Toy Fair is an iconic tradeshow taking place in New York, NY and catering to anyone in the ecosystem of play: manufacturers, buyers, distributors, inventors, designers, licensors, licensees and creators.

The $104 billion global toy economy is highly affected by seasonal and entertainment related trends; but at the same time, it’s important to note long-term trends and incorporate them into your strategy, rather than slap another “Barbie Movie” or “Trolls” sticker on a toy. Realizing that the Personalization mege-trend is not strategically addressed across the industry, Hamutal (Tula) Schieber, CEO of Schieber Research, chose to discuss this important opportunity at the 2023 Toy Fair.

Hamutal discussed the 3 main types of personalization – created for me, created by me, and created with me – and explained how these pertain to generation Z and Gen Alpha, how new technologies like AI, On-Demand and 3D printing, AR, VR and others can be leveraged for successful innovation through content, social media, e-commerce and in-store media, to help companies generate more revenue, profitability, loyalty and satisfaction.

To watch Hamutal’s lecture, please click here. 

Or, Download the deck accompanying the talk, here.


Contact us to book Hamutal Schieber for personalized speaking opportunities 🙂





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