Food Trends! This month, we dive into tiktok, instagram, youtube, trending content including netflix, hulu and gaming, chefs, creators, influencer restaurants, retailers and brands, to give you some of the most prominent food trends you’ll be seeing in coming months. If feta pasta caught you by surprise; if you were late to the cloud bread game; if you didn’t incorporate your food into a tortilla – don’t let it happen again.

Tl;dr: When in doubt, make it crispy and spicy.

Here are the main trends you need to know about this month:

Access the links here

Now, how about them cookies?

The Dalgona comeback! This time, the Korean candy similar to fortune cookie. The buzz comes from Netflix’s number 1 show in the USA, Squid game, featuring a challenge where participants must make the cookie. Tiktok, Youtube and Instagram are now exploding with videos offering recipes.

What does this mean for brands?
1 – First, this reinstates our claim that it’s important to understand trends in content streaming.

2- Social media teams can hop on the trend, offering recipes, memes and creator collabs around it.

3- similar to Nestle and Walmart leveraging dalgona coffee in real-time through products and communication, companies offering candy, sugar, molds, etc can create a dalgona kit or proposition. We also expect bakeries and baked goods to offer prepared solutions for consumers who do not attempt to make their own candy but want to experience the trend.

4- think outside the boxed candy: how can you leverage the challenge trend, already made a hit by TikTok and now becoming bigger thanks to the show?

5 – the Korean influence in food, beverage, beauty, music and culture is not going anywhere. Take notes.


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We analyzed trends at the source:

  • Key opinion leaders, chefs, restaurants
  • consumer search trends – social + google
  • brands and retailers
  • Influencers and creators
  • viral videos
  • and diet/nutrition trends

Contact us for a Trend Exploratory.

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