COVID-19 was quick to change the way consumers shop for goods and services and consume them, and many marketers were relatively quick to adjust their marketing proposition or change their focus into another offering in their portfolio.

The launch of a new offering, however, is harder to do in such a short time frame. Here, we review examples for manufacturers and marketers who found ways to use their “real estate”, use pop-up retailing, collaborate, and break their existing offerings to rebuild new ones.

Kits, services over products, direct to consumer and smart tech are all leveraged to help de-stress a struggling consumer.

This short recording reviews innovations in products and services between March 2020 and November 2020, in response to the Coronavirus pandemic.


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