Brands help consumers help themselves: The mindfulness consumer and Self-care trends
Our research in the past years brought up the issue of Mental Wellness as part of Holistic Health and Wellness, specifically – consumers’ search for stress-free living. The COVID-19 pandemic caused stress and anxiety to reach an all-time high, but this...
Coronavirus-related product Innovation
COVID-19 was quick to change the way consumers shop for goods and services and consume them, and many marketers were relatively quick to adjust their marketing proposition or change their focus into another offering in their portfolio. The launch of a new offering,...
2021-2022 Food Trends After COVID-19
Today, more than ever, consumers need all the help they can get from manufacturers and retailers. It is important to note that the many sources of influence and knowledge consumers are exposed to these days, created a whole new set of demands and expectations; and...