New Normal // Post-COVID19 Innovation (Curation #1)
Today is the LAST day of 2020, the year we all loved to hate. Schieber Research is celebrating by launching a new series – curation of interesting, new-normal, post-covid-19 related trends and marketing/product/service innovation news. Special thanks to our...
Brands help consumers help themselves: The mindfulness consumer and Self-care trends
Our research in the past years brought up the issue of Mental Wellness as part of Holistic Health and Wellness, specifically – consumers’ search for stress-free living. The COVID-19 pandemic caused stress and anxiety to reach an all-time high, but this...
Coronavirus-related product Innovation
COVID-19 was quick to change the way consumers shop for goods and services and consume them, and many marketers were relatively quick to adjust their marketing proposition or change their focus into another offering in their portfolio. The launch of a new offering,...