innovation | Schieber Research

DINKWAD: Unleashing a World of Marketing Opportunities with the Power of Puppy Love

by Hamutal Schieber | Aug 21, 2024 | Competitive Intelligence, Consumer Goods, Digital, Market Research, Marketing & Advertising, Retail & Path to Purchase, Strategy

Move over, DINKs; the DINKWADs (Double Income, No Kids, With a Dog) are here, and they’re redefining consumer trends and brand loyalty. It’s a cultural shift that savvy marketers can’t afford to ignore. The Data Behind the Dog-Loving Demographic...

Online Shopping: Is this the real life?

by Hamutal Schieber | Dec 1, 2021 | Marketing & Advertising, Retail & Path to Purchase

This presentation by Anja Husemann reviews 3 methods for immersive experiences seen on Black Friday 2021: Virtual Stores, Live Stream Shopping and Shop with Friends. The COVID-19 pandemic drove people to choose online shopping over in-person shopping more often....

Post-Covid Food Trends: an Update

by Hamutal Schieber | Nov 20, 2021 | Uncategorized

Hamutal (Tula) Schieber recently talked about Food Trends at a conference. A version of this presentation is available here: Post-COVID-19 Food Trends: Nov., 2021 Update from Hamutal Schieber It is true that speed or ease of preparation, convenience, taste, indulgence...

Trend Lectures, Workshops, Courses for 2021/2022!

by Hamutal Schieber | Aug 24, 2021 | Competitive Intelligence, Consumer Goods, Digital, Food & Beverage, Market Research, Marketing & Advertising, Retail & Path to Purchase, Strategy

Now that in-person speaking is back on track, you can book Schieber Research CEO Hamutal (Tula) Schieber for either in-person or virtual talks, workswhops and courses. Please contact us for more details. Wellness Trends: Lifestyles of the rich and famous: how...

Collabs: Trends and Innovations, March 2021 Report

by Hamutal Schieber | Apr 9, 2021 | Competitive Intelligence, Consumer Goods, Digital, Food & Beverage, Market Research, Marketing & Advertising, Retail & Path to Purchase, Strategy

“Creative collaborations, long common in fashion and beauty, are now a given in virtually any industry. They can provide the parties involved with faster access to marketing channels, consumer groups and content. They often include a unique line of products and...

Online Shopping: Is this the real life?

Collabs: Trends and Innovations, March 2021 Report

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