Brands help consumers help themselves: The mindfulness consumer and Self-care trends
Our research in the past years brought up the issue of Mental Wellness as part of Holistic Health and Wellness, specifically – consumers’ search for stress-free living. The COVID-19 pandemic caused stress and anxiety to reach an all-time high, but this...
Peloton, Apple, Amazon and the Growing Fitness and Wellness Market
The fitness market is undergoing a huge change, which accelerated due to COVID19. Before the pandemic, my company predicted that the fitness market will become more digital and on-demand. The pandemic certainly accelerated this trend in terms of behavior – but in my...