Recent brand campaigns are using tape cassettes to respond to the comeback of the 1990’s. We are putting on our flannel shirts and Levi’s in a quest to explore relevant trends.
Marketing & Advertising
The “Free From” Trend and UK Retail
Allergy-free food and beverage continues to drive the industry. These products do not contain allergens such as nuts, gluten, dairy, soy and/or eggs, and they are growing due to actual and perceived sensitivity, perceived health profile, and - soon - gut health and...
Marketing Innovation Brief: March 2017
marketing and advertising innovation
Facebook Engages Consumers with VR
To make people want something they didn't even know existed, and don't necessarily need (yet), it's helpful if you make people try it out first. This is especially true when discussing technology - such as Artificial Intelligence or Virtual...
Nike Town: A Best in Class Retail Innovation
Retail innovation, wonderfully executed: This Nike Town store will make you buy more. :Full story https://futureof.nyc/2016/12/03/nike-town-store
On-Premise Co-Branding: Ferrero & Mcdonald’s
Reviving the Core through co-branding: in Italy, two mega brands are joining forces - McDonalds and Ferrero's Nutella. The upside for McDonalds - creating excitement with an out of the box burger, within the core positioning of indulgence, for a change. For Nutella -...
Audi Presidential Debate Commercial – “Duel”
Shortly prior to the sniffing/ debating last night, Audi launched a new video calling consumers to "choose the next driver wisely" because who knows what would happen. But, some things are "worth fighting for". This is an innuendo, with the elections only subtly...
DOVE Chocolate – Guilt Free Masstige
Part of the Stress Free consumer trend, is "guilt free living" - living life sans self hating. Which brings us, obviously, to the complex relationship many women hold with chocolate. Mars' "masstige" chocolate brand, Dove, uses the immortal "No Regrets" song by Edith...
Mars Enables Inclusion with Maltesers Campaign
We just love the new campaign by Mars, finally acknowledging a significant segment of the population - people with disabilities, who just live life like the rest of us "enabled" people and would like to be acknowledged as such. The message for Maltesers remains "the...
The Stress-Free Principle: What Companies Should Know and Do
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