Part of the Stress Free consumer trend, is “guilt free living” – living life sans self hating. Which brings us, obviously, to the complex relationship many women hold with chocolate. Mars’ “masstige” chocolate brand, Dove, uses the immortal “No Regrets” song by Edith Piaf, to communicate justified daily indulgence, living every day like it is your last (eat too much trans fats, though, and it might come sooner than later!)