Digital

“The Last Mile”: Walmart Acquires Parcel

“The Last Mile”: Walmart Acquires Parcel

Aiming to solve the “last mile” challenge, that is – the last step in the shipping process as products make their way from a fulfillment center to the consumer’s door, Walmart has added another star to its growing e-commerce portfolio. The company announced yesterday (Oct. 3) that it has acquired Parcel, a technology based, same-day and last-mile delivery company specializing in perishable and non-perishable delivery to customers in New York City, for an undisclosed sum which is “smaller than previous acquisitions” the company made this year (e.g., Bonobos’ $ 310mn acquisition).

Personalization by “Type”: Nordstrom’s Anniversary Sale

Personalization by “Type”: Nordstrom’s Anniversary Sale

Online personalization can manifest through the display of influencers, or "personality types", that either reflect the shopper's own personality/ body - or their aspired identity. Years ago, Nike Women utilized 4 types of women - the Yogi, the...

Amazon: Key Success Factors

Amazon: Key Success Factors

Mapping the reasons for Amazon's industry leadership and growth is a difficult task. There is hardly an area of innovation left untapped (often, re-invented) by the company. Amazon's mission is to be a “customer focused company”, and this guides any...

Meal Delivery Platforms: Nestle invests in Freshly

Meal Delivery Platforms: Nestle invests in Freshly

E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem like a relatively easy bet - lower...

Should I Stay or Should I Go: Convenience vs Experience in CPG

Should I Stay or Should I Go: Convenience vs Experience in CPG

  Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs...

The ’90s are back (and they made a mixtape)

The ’90s are back (and they made a mixtape)

Recent brand campaigns are using tape cassettes to respond to the comeback of the 1990’s. We are putting on our flannel shirts and Levi’s in a quest to explore relevant trends.

Facebook Engages Consumers with VR

Facebook Engages Consumers with VR

To make people want something they didn't even know existed, and don't necessarily need (yet), it's helpful if you make people try it out first. This is especially true when discussing technology - such as Artificial Intelligence or Virtual...

Amazon Go, Amazon Meal Kits and the Future of Retail

Today, Amazon has unveiled its grocery store concept - Amazon Go. Beyond product variety, this store re-imagines convenience through a completely seamless, digital check out. https://www.youtube.com/watch?v=NrmMk1Myrxc   This kind of store may hold many benefits...

Amazon Integrates AllRecipes with Alexa

The #Amazon #Alexa is by far our favourite #innovation of this year. This stress-reducing digital virtual assistant has changed AI for the better, and Amazon is right to continue and build on that platform, which is currently more advanced than any competitor's...

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