Digital

Amazon’s Fresh Grocery Strategy: Beyond Whole Foods

Amazon’s Fresh Grocery Strategy: Beyond Whole Foods

A new report by OneClickRetail states that Amazon's grocery sales exceeded $ 1.5bn in 2017. The report attributes much of the growth to Amazon's June 2017 acquisition of Whole Foods Market. We would like to point out some other aspects of Amazon's online grocery...

Marketing Innovation: Amazon’s Sample Boxes

Marketing Innovation: Amazon’s Sample Boxes

Amazon's Sample Box is a special offer by Amazon, for a "subscription box" style package, which contains samples of products in various categories, priced between $7 and $ 20, where the entire cost then goes towards a purchase made in that category on Amazon (not...

Target Buys Ship’t for $550mn; Here’s Why

Target Buys Ship’t for $550mn; Here’s Why

Target Corp announced that it has agreed to acquire Shipt, Inc., a leading online same-day delivery platform, for $550 million in cash. The move—one of the largest acquisitions in Target’s history—means same-day delivery will be an option at about half of Target...

Unilever: Direct to Consumer Goes Beyond Dollar Shave Club

Unilever: Direct to Consumer Goes Beyond Dollar Shave Club

For Unilever, DSC is the face of D2C. But here are 3 other concepts you might not know about, that the company plans to leverage in 2018, in an attempt to win a larger share of the fast growing toiletries and personal care e-commerce market. More than ever, consumer...

Carrefour: New Retail for the “New Consumer”

Carrefour: New Retail for the “New Consumer”

"RETAIL IS NO LONGER ONLY ABOUT PRODUCTS ON SHELVES". This statement, opening Carrefour's Investor Day in April 2017, served to explain the company's omni-channel strategy, which involves shopper focus as well as operational focus. In an attempt to achieve operational...

E-Commerce Trends and Innovations, Oct. 2017

E-Commerce Trends and Innovations, Oct. 2017

A Schieber Research report on the role of e-commerce as a significant and growing retail channel, the challenges of the "last mile" and the importance of convenience and personalization through data. Prepared for Carmelon Digital Marketing. If you are a retailer,...

Door to Door: Bringing You the Store

Door to Door: Bringing You the Store

Can consumer demand for ultra-convenience bring back door-to-door sales? Today, our cherished Volley member Nurit Gaon (France) has told us excitedly how an unexpected visit from Bofrost saved her family's dinner. To those unaware of the phenomenon, Bofrost is a...

The Role of Brick & Mortar in Omni-Channel Retailing

The Role of Brick & Mortar in Omni-Channel Retailing

Brick and mortar plays a significant part in the omni-channel world. Stores, no longer the only way to buy and receive products, transform into a hub, an experimentation and exploration space. Leveraging physical presence is a strength for retailers: no wonder, then, that digital players are increasingly opening physical stores. 
This presentation provides a curated selection of examples for effective innovation.

Amazon Prime Challenges & Tactics

Amazon Prime Challenges & Tactics

What's better than paying $99 per year and receiving a 2-day shipping for free on most orders? The answer would be, getting a 2-day shipping option for free. That's exactly what Walmart / Jet.com are now offering to US shoppers, for any order over $35. And, since the...

10 Trends FMCGs Should Address in 2018

10 Trends FMCGs Should Address in 2018

These are the leading consumer and NPD trends to expect in 2018 in food, beverage, beauty, and household goods, based on Schieber Research’s competitive intelligence and research methodology.

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