![Digital Marketers: Got Purpose?](https://researchci.com/wp-content/uploads/Screenshot-2022-04-28-185335-1080x675.jpg)
![Digital Marketers: Got Purpose?](https://researchci.com/wp-content/uploads/Screenshot-2022-04-28-185335-1080x675.jpg)
![The SHEIN crisis is a lesson to brands targeting Gen Z](https://researchci.com/wp-content/uploads/IMG_8305-827x675.jpeg)
The SHEIN crisis is a lesson to brands targeting Gen Z
(Includes a guest column by Mika Be) Gen-Z consumers demand more of brands: these consumers, born roughly between 1997 and 2012, are more educated, aware and ethical compared to previous generations – and they will punish brands who pretend to do good while...![Collabs: Trends and Innovations, March 2021 Report](https://researchci.com/wp-content/uploads/091520Bad-LPproduct-D.png)
Collabs: Trends and Innovations, March 2021 Report
“Creative collaborations, long common in fashion and beauty, are now a given in virtually any industry. They can provide the parties involved with faster access to marketing channels, consumer groups and content. They often include a unique line of products and...![Brands help consumers help themselves: The mindfulness consumer and Self-care trends](https://researchci.com/wp-content/uploads/iStock-669857798-1080x675.jpg)