Online personalization can manifest through the display of influencers, or "personality types", that either reflect the shopper's own personality/ body - or their aspired identity. Years ago, Nike Women utilized 4 types of women - the Yogi, the...
Retail & Path to Purchase
Amazon: Key Success Factors
Mapping the reasons for Amazon's industry leadership and growth is a difficult task. There is hardly an area of innovation left untapped (often, re-invented) by the company. Amazon's mission is to be a “customer focused company”, and this guides any...
Meal Delivery Platforms: Nestle invests in Freshly
E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem like a relatively easy bet - lower...
Should I Stay or Should I Go: Convenience vs Experience in CPG
Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs...
The “Free From” Trend and UK Retail
Allergy-free food and beverage continues to drive the industry. These products do not contain allergens such as nuts, gluten, dairy, soy and/or eggs, and they are growing due to actual and perceived sensitivity, perceived health profile, and - soon - gut health and...
Amazon Go, Amazon Meal Kits and the Future of Retail
Today, Amazon has unveiled its grocery store concept - Amazon Go. Beyond product variety, this store re-imagines convenience through a completely seamless, digital check out. https://www.youtube.com/watch?v=NrmMk1Myrxc This kind of store may hold many benefits...
Nike Town: A Best in Class Retail Innovation
Retail innovation, wonderfully executed: This Nike Town store will make you buy more. :Full story https://futureof.nyc/2016/12/03/nike-town-store
On-Premise Co-Branding: Ferrero & Mcdonald’s
Reviving the Core through co-branding: in Italy, two mega brands are joining forces - McDonalds and Ferrero's Nutella. The upside for McDonalds - creating excitement with an out of the box burger, within the core positioning of indulgence, for a change. For Nutella -...
KitKat and the Brand Retail Strategy
Brand stores and pop up retail continue to provide brands with a great marketing tactic, enabling them to engage consumers directly, and set the scene for the ultimate consumption experience of the brand. Over the last few years, brands have invested in retail way...
Barnes & Noble Aims to Surprise
Can you take the excitement and impulse purchase effect of subscription boxes into traditional industries? Barnes and Noble (our home away from home) certainly thinks so. The retailer has recently introduced the Mystery Box concept in stores, describing the genre and...