Hamutal Schieber, CEO of Schieber Research, held a webinar on mega-trends, micro-trends, disruption and changes in consumer behavior and marketing strategy following the Coronavirus pandemic. The webinar recording is available here:...
Marketing & Advertising
The Network Effect: Why Peloton’s Community is its Secret Weapon amidst Competition
Peloton Interactive, which became public last September, published its Q2, 2020 earnings report yesterday (Feb 5). The company, which sells connected fitness devices and digital content, experienced a YoY growth of +77% in revenue, with sales for Q2 standing at $466...
The Next Wave of Influencer Marketing
Who are the most important influencers-to-be of 2020? The answer may surprise you. We discussed the trends at length in this Forbes article - would love to hear your thoughts! ...
E-Commerce: Fashion Retailers Curation Strategies
A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort. However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due...
E-Commerce: Grocery Retailers Curation Strategies
A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort. However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due...
New Service Alert: Influence Analysis for New Product Development
In Schieber Research, we look at technologies, regulations, competitors, and start-ups to understand the future of the industry. One of the cross-channel tools is a meta-analysis of influencers. What this means is, that we identify the source of influence: whether on...
CAGNY 2019: Food & Beverage Trends
Our CAGNY 2019 report is now available - with some changes. The Consumer Analyst Group New York (CAGNY) conference is where executives of the leading food, beverage, household/ personal products and tobacco companies in North America come together, to discuss major...
Guest Column: A Gen-Z Perspective on Influence
Kate Klein, Isabella Moss, and Sidhi Binrani are brilliant high school seniors, currently interning at Schieber Research. As talented members of Generation Z (born after 1995), they opened my eyes to behaviors and trends that are not a part of my (old) Millennial...
What the 2018 YouTube Leaderboard tell us about the Future of Video Ads
The Stress-Free consumer trend is driving a new reality for brands. More than ever, American consumers are searching for entertaining content, spending over half of their leisure time watching TV content....
2019 Food and Beverage Diet Trends: Protein, Vegan, Gut Health, Intermittent Fasting, Keto, CBD
Here is our annual forecast for 2019 Health and Wellness, Nutrition, and Diet trends in the United States, based on our analysis of Google Trends, Amazon Best Selling items and Keyword Search Tool (which claims to monitor searches on Amazon); we also base our...