Peloton Interactive, which became public last September, published its Q2, 2020 earnings report yesterday (Feb 5). The company, which sells connected fitness devices and digital content, experienced a YoY growth of +77% in revenue, with sales for Q2 standing at $466...
Digital
The Next Wave of Influencer Marketing
Who are the most important influencers-to-be of 2020? The answer may surprise you. We discussed the trends at length in this Forbes article - would love to hear your thoughts! ...
E-Commerce: Fashion Retailers Curation Strategies
A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort. However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due...
E-Commerce: Grocery Retailers Curation Strategies
A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort. However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due...
New Service Alert: Influence Analysis for New Product Development
In Schieber Research, we look at technologies, regulations, competitors, and start-ups to understand the future of the industry. One of the cross-channel tools is a meta-analysis of influencers. What this means is, that we identify the source of influence: whether on...
CAGNY 2019: Food & Beverage Trends
Our CAGNY 2019 report is now available - with some changes. The Consumer Analyst Group New York (CAGNY) conference is where executives of the leading food, beverage, household/ personal products and tobacco companies in North America come together, to discuss major...
Guest Column: A Gen-Z Perspective on Influence
Kate Klein, Isabella Moss, and Sidhi Binrani are brilliant high school seniors, currently interning at Schieber Research. As talented members of Generation Z (born after 1995), they opened my eyes to behaviors and trends that are not a part of my (old) Millennial...
What the 2018 YouTube Leaderboard tell us about the Future of Video Ads
The Stress-Free consumer trend is driving a new reality for brands. More than ever, American consumers are searching for entertaining content, spending over half of their leisure time watching TV content....
E-Commerce Trends: 2019 – 2025, C2C, Social, Discovery, Communities & Micro-Influencers
Hamutal Schieber gave a keynote presentation this morning on the Future of E-Commerce in the West, at the annual FMCG convention of the Israeli Export Institute. The presentation discussed the revolution in e-commerce, dubbed "Re:Commerce" by Hamutal, which stems from...
Last Mile Grocery Round-Up: Walmart, Target, Kroger and Amazon
Amazon continues to be the online grocery leader in the US, but more people purchase groceries in-store/online from Walmart than other leading food retailers and supermarkets, according to Packaged Facts. 59% of grocery shoppers have purchased groceries from Walmart...









