Personalization in Personal Care: It’s Right There in the Name
The requirement for personalization is huge, and personal care companies are among the first in FMCGto take note. For about 5 years, ever since direct to consumer e-commerce became wide-spread in the US (and long before that in China), beauty and toiletry...
Unilever: Direct to Consumer Goes Beyond Dollar Shave Club
For Unilever, DSC is the face of D2C. But here are 3 other concepts you might not know about, that the company plans to leverage in 2018, in an attempt to win a larger share of the fast growing toiletries and personal care e-commerce market. More than ever, consumer...
10 Trends FMCGs Should Address in 2018
These are the consumer goods trends FMCGs will have to address in 2018, according to Schieber Research’s analysis of consumer searches, product success and failures, launches, disruptive innovation and company strategies, combined with 17 years of experience...