Today, more than ever, consumers need all the help they can get from manufacturers and retailers. It is important to note that the many sources of influence and knowledge consumers are exposed to these days, created a whole new set of demands and expectations; and...
In Schieber Research, we look at technologies, regulations, competitors, and start-ups to understand the future of the industry. One of the cross-channel tools is a meta-analysis of influencers. What this means is, that we identify the source of influence: whether on...
