Move over, DINKs; the DINKWADs (Double Income, No Kids, With a Dog) are here, and they’re redefining consumer trends and brand loyalty. It’s a cultural shift that savvy marketers can’t afford to ignore. The Data Behind the Dog-Loving Demographic...
Post-COVID Gen-Z Trends to Know in 2022: by Dylan Chung and Anja Husemann The Schieber Research internship program proves to be an amazing way for the company to discover more ways to detect possible trends. Our process includes: 1. Identifying potential trends. This...
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture,...
Advent Calendars, or: 25 opportunities to engage and delight Trending Advent Calendars, Nov. 2021 from Hamutal Schieber Traditionally, an Advent Calendar helps count down the 25 days until Christmas, usually with a small item or devotional phrase that is hidden behind...
Hamutal (Tula) Schieber recently talked about Food Trends at a conference. A version of this presentation is available here: Post-COVID-19 Food Trends: Nov., 2021 Update from Hamutal Schieber It is true that speed or ease of preparation, convenience, taste, indulgence...