DINKWAD: Unleashing a World of Marketing Opportunities with the Power of Puppy Love
Move over, DINKs; the DINKWADs (Double Income, No Kids, With a Dog) are here, and they’re redefining consumer trends and brand loyalty. It’s a cultural shift that savvy marketers can’t afford to ignore. The Data Behind the Dog-Loving Demographic...
Trend Brief: Post-COVID Gen-Z Trends to Know in 2022
Post-COVID Gen-Z Trends to Know in 2022: by Dylan Chung and Anja Husemann The Schieber Research internship program proves to be an amazing way for the company to discover more ways to detect possible trends. Our process includes: 1. Identifying potential trends. This...
Gamechangers: Gen Z and the future of Commerce
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture,...