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The Role of Brick & Mortar in Omni-Channel Retailing

by Hamutal Schieber | Oct 16, 2017 | Competitive Intelligence, Consumer Goods, Digital, Food & Beverage, Market Research, Marketing & Advertising, Retail & Path to Purchase, Strategy

Many of our clients are consumer goods marketers and retailers, who ask us: Does brick & mortar have a future in a digital world? Our answer is, yes. However, brick & mortar will surely transition, simply because it no longer serves as the only way to buy and...

Personalization by “Type”: Nordstrom’s Anniversary Sale

by Hamutal Schieber | Jul 19, 2017 | Competitive Intelligence, Digital, Retail & Path to Purchase

Personalization by “Type”: Nordstrom’s Anniversary Sale Online personalization can manifest through the display of influencers, or “personality types”, that either reflect the shopper’s own personality/ body – or their aspired...

Amazon: Key Success Factors

by Hamutal Schieber | Jun 27, 2017 | Competitive Intelligence, Consumer Goods, Digital, Food & Beverage, Market Research, Marketing & Advertising, Retail & Path to Purchase

Amazon: Key Success Factors Mapping the reasons for Amazon’s industry leadership and growth is a difficult task. There is hardly an area of innovation left untapped (often, re-invented) by the company. Amazon’s mission is to be a “customer...

The Role of Brick & Mortar in Omni-Channel Retailing

Personalization by “Type”: Nordstrom’s Anniversary Sale

Amazon: Key Success Factors

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