Advent Calendar Trends, Nov. 2021
Advent Calendars, or: 25 opportunities to engage and delight Trending Advent Calendars, Nov. 2021 from Hamutal Schieber Traditionally, an Advent Calendar helps count down the 25 days until Christmas, usually with a small item or devotional phrase that is hidden behind...
Personalization in Personal Care: It’s Right There in the Name
The requirement for personalization is huge, and personal care companies are among the first in FMCGto take note. For about 5 years, ever since direct to consumer e-commerce became wide-spread in the US (and long before that in China), beauty and toiletry...
The Day After COVID-19: Consumer and Marketing Trends
Hamutal Schieber, CEO of Schieber Research, held a webinar on mega-trends, micro-trends, disruption and changes in consumer behavior and marketing strategy following the Coronavirus pandemic. The webinar recording is available here: The deck presented on...