Personalization in Personal Care: It’s Right There in the Name
The requirement for personalization is huge, and personal care companies are among the first in FMCGto take note. For about 5 years, ever since direct to consumer e-commerce became wide-spread in the US (and long before that in China), beauty and toiletry...
The Day After COVID-19: Consumer and Marketing Trends
Hamutal Schieber, CEO of Schieber Research, held a webinar on mega-trends, micro-trends, disruption and changes in consumer behavior and marketing strategy following the Coronavirus pandemic. The webinar recording is available here: The deck presented on...
Unilever: Direct to Consumer Goes Beyond Dollar Shave Club
For Unilever, DSC is the face of D2C. But here are 3 other concepts you might not know about, that the company plans to leverage in 2018, in an attempt to win a larger share of the fast growing toiletries and personal care e-commerce market. More than ever, consumer...