Market Research

Buying Flipkart Gives Walmart an Edge Well Outside of India

Buying Flipkart Gives Walmart an Edge Well Outside of India

By: Nicole Silberstein, Hamutal Schieber Walmart’s recent acquisition of Indian e-commerce platform Flipkart will give the world’s largest retailer a stronghold in one of the hottest growth markets of the moment, but the deal also has the potential to give Walmart...

E-Commerce Trends and Innovations, Oct. 2017

E-Commerce Trends and Innovations, Oct. 2017

A Schieber Research report on the role of e-commerce as a significant and growing retail channel, the challenges of the "last mile" and the importance of convenience and personalization through data. Prepared for Carmelon Digital Marketing. If you are a retailer,...

The Role of Brick & Mortar in Omni-Channel Retailing

The Role of Brick & Mortar in Omni-Channel Retailing

Brick and mortar plays a significant part in the omni-channel world. Stores, no longer the only way to buy and receive products, transform into a hub, an experimentation and exploration space. Leveraging physical presence is a strength for retailers: no wonder, then, that digital players are increasingly opening physical stores. 
This presentation provides a curated selection of examples for effective innovation.

10 Trends FMCGs Should Address in 2018

10 Trends FMCGs Should Address in 2018

These are the leading consumer and NPD trends to expect in 2018 in food, beverage, beauty, and household goods, based on Schieber Research’s competitive intelligence and research methodology.

Gut Health: The Next Mega-Trend in Health and Wellness

Gut Health: The Next Mega-Trend in Health and Wellness

From "low-carb" to "smart carb", through "high- protein" and "plant-based protein", to "allergen-free" lifestyles: US consumers have been utilizing different strategies, in an attempt to manage their health through a more calculated consumption of food and beverage....

Amazon: Key Success Factors

Amazon: Key Success Factors

Mapping the reasons for Amazon's industry leadership and growth is a difficult task. There is hardly an area of innovation left untapped (often, re-invented) by the company. Amazon's mission is to be a “customer focused company”, and this guides any...

Meal Delivery Platforms: Nestle invests in Freshly

Meal Delivery Platforms: Nestle invests in Freshly

E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem like a relatively easy bet - lower...

Should I Stay or Should I Go: Convenience vs Experience in CPG

Should I Stay or Should I Go: Convenience vs Experience in CPG

  Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs...

The Keto Diet: Trend or Fad, and What it Means to F&B Marketers

The Keto Diet: Trend or Fad, and What it Means to F&B Marketers

Following the Paleo diet and despite an increased interest in vegan foods, a low-carb diet seems to be all the rage right now: "the Keto Diet" - a ketogenic diet (aimed at limiting carbohydrates to achieve a state of ketosis, and cause the body to use fat instead of...

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