The Day After COVID-19: Consumer and Marketing Trends
Hamutal Schieber, CEO of Schieber Research, held a webinar on mega-trends, micro-trends, disruption and changes in consumer behavior and marketing strategy following the Coronavirus pandemic. The webinar recording is available here: The deck presented on...
Webinar Recording: Influencer Marketing
On March 30, 2020, Hamutal talked to dozens of online webinar participants on the market for influencer marketing. Hamutal shared information and statistics on the market, ROI, and best practice – as well as insights on the future of the industry, consumer to...
The Network Effect: Why Peloton’s Community is its Secret Weapon amidst Competition
Peloton Interactive, which became public last September, published its Q2, 2020 earnings report yesterday (Feb 5). The company, which sells connected fitness devices and digital content, experienced a YoY growth of +77% in revenue, with sales for Q2 standing at $466...