While many retailers, and supermarkets in particular, aim at offering ultra-fast, ultra-convenient, digital experience – there is a growing population of shoppers who are actually not in a hurry, and find the whole fast experience extremely stressful. In the UK,...
The Unilever / Zip Jet collaboration, featuring Persil’s brand on the ZipJet laundry by demand app, is perceived by analysts as another step towards data collection, allegedly similar to the Dollar Shave Club acquisition. But there is much more than that....
