New Normal // Post-COVID19 Innovation (Curation #1)
Today is the LAST day of 2020, the year we all loved to hate. Schieber Research is celebrating by launching a new series – curation of interesting, new-normal, post-covid-19 related trends and marketing/product/service innovation news. Special thanks to our...
Brands help consumers help themselves: The mindfulness consumer and Self-care trends
Our research in the past years brought up the issue of Mental Wellness as part of Holistic Health and Wellness, specifically – consumers’ search for stress-free living. The COVID-19 pandemic caused stress and anxiety to reach an all-time high, but this...
Creators and Content are the future of Gen Z and Brand Interaction
Back in Jan 2020 (that month DID happen! seriously!), I wrote an article about consumer to consumer influence published on Forbes.com. Since everything that happened in 2020 only makes authenticity and community more important than ever, I want to mention a few...