For two decades, most business advice about the paradox of choice has pointed in one direction: offer less. The famous jam study showed 24 varieties = 3% conversion, 6 varieties = 30% conversion. The lesson seemed clear. Trader Joe’s built an empire on 4,000...
Hamutal (Tula) Schieber recently talked about Food Trends at a conference. A version of this presentation is available here: Post-COVID-19 Food Trends: Nov., 2021 Update from Hamutal Schieber It is true that speed or ease of preparation, convenience, taste, indulgence...
