Personalizing Toys: From Digital to IRL – Toy Fair, Sep 2023

Personalizing Toys: From Digital to IRL – Toy Fair, Sep 2023

The Toy Association’s Toy Fair is an iconic tradeshow taking place in New York, NY and catering to anyone in the ecosystem of play: manufacturers, buyers, distributors, inventors, designers, licensors, licensees and creators. The $104 billion global toy economy...

Birchbox Retail Strategy

The birchbox sampling concept needed a physical store to support trial – which, in the digital retail world, might be the most important role for a beauty retailer (as selling and service can be easily replaced). The store offers sample boxes for men and women,...

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