To make people want something they didn’t even know existed, and don’t necessarily need (yet), it’s helpful if you make people try it out first. This is especially true when discussing technology – such as Artificial Intelligence or Virtual...
The Schieber Research Volley team is monitoring retail innovation in NYC to understand the Future of Retail: exceptional service, digital tools, omni-channel, pop-up stores and other innovations. If you want us to check out and report a certain store – let us...
Ikea created an immersive kitchen experience through a pop up shop, urging people to get together, prepare food and eat it together – to “re-discover the joy of the kitchen”, which is Ikea’s marketing mantra....
