On-Premise Co-Branding: Ferrero & Mcdonald’s by Hamutal Schieber | Nov 13, 2016 | Food & Beverage, Marketing & Advertising, Retail & Path to Purchase, StrategyReviving the Core through co-branding: in Italy, two mega brands are joining forces – McDonalds and Ferrero’s Nutella. The upside for McDonalds – creating excitement with an out of the box burger, within the core positioning of indulgence, for a...
