Many of our clients are consumer goods marketers and retailers, who ask us: Does brick & mortar have a future in a digital world? Our answer is, yes. However, brick & mortar will surely transition, simply because it no longer serves as the only way to buy and...
Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs...
Ikea created an immersive kitchen experience through a pop up shop, urging people to get together, prepare food and eat it together – to “re-discover the joy of the kitchen”, which is Ikea’s marketing mantra....
