Carrefour: New Retail for the “New Consumer” by Hamutal Schieber | Nov 21, 2017 | Competitive Intelligence, Consumer Goods, Digital, Food & Beverage, Retail & Path to Purchase, Strategy“RETAIL IS NO LONGER ONLY ABOUT PRODUCTS ON SHELVES”. This statement, opening Carrefour’s Investor Day in April 2017, served to explain the company’s omni-channel strategy, which involves shopper focus as well as operational focus. In an...
