Food companies are acknowledging that there are trends, and then there’s GLP-1. Nestlé Health Science recently launched www.glp-1nutrition.com, “a platform that responds to consumer needs for nutritional solutions while on weight loss journeys”. The weight loss...
A Schieber Research report on the role of e-commerce as a significant and growing retail channel, the challenges of the “last mile” and the importance of convenience and personalization through data. Prepared for Carmelon Digital Marketing. If you are a...
Reviving the Core through co-branding: in Italy, two mega brands are joining forces – McDonalds and Ferrero’s Nutella. The upside for McDonalds – creating excitement with an out of the box burger, within the core positioning of indulgence, for a...
