Personalization in Personal Care: It’s Right There in the Name
The requirement for personalization is huge, and personal care companies are among the first in FMCGto take note. For about 5 years, ever since direct to consumer e-commerce became wide-spread in the US (and long before that in China), beauty and toiletry...
Nike Adventure Club: The End or Just the Beginning of Footwear Subscriptions?
This month, Nike will be shutting down its kids’ subscription operations, Nike Adventure Club, nationally launched in 2019 after a pilot for the service began in 2017. https://researchci.com/wp-content/uploads/Nike.mp4 Good Insights The service was based on what...
Coronavirus-related product Innovation
COVID-19 was quick to change the way consumers shop for goods and services and consume them, and many marketers were relatively quick to adjust their marketing proposition or change their focus into another offering in their portfolio. The launch of a new offering,...